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There’s not much of a question that the above publicity image for SHREK THE THIRD is a graphic travesty. That much is obvious. The real question, however, is, Why? How could something look like this especially when there are hundreds of talented artists working on the film and tens of millions of dollars at their disposal. After seeing the above image, Keith Lango, an experienced CG feature animator, wrote an exceptionally insightful commentary on his blog where he discusses the assembly-line system under which big-budget CG films are created and why he feels this flawed production pipeline is more responsible for these type of images than any individual artist working on the films. Here’s how Lango sets up his piece:

It’s almost like nobody ever saw this all together until it was too late. The thing is, if it was made like 99% of the imagery in big budget CG then most likely nobody did see it until it was too late. The problem is not so much with any single artist. That’s because in all likelihood no single artist is responsible for this. It is assembly line imagery. The flaw is in the system under which this is made.

Imagine taking 10 talented solo singers and asking them to sing the US national anthem to the same instrumental track. But due to scheduling conflicts they have to each perform in solo, not as a group. Oh, and gee, we don’t have everybody’s performance here yet so you’ll need to just do your part the best you know how without hearing the others. Naturally these singers are to going to make it the best national anthem they know how. So they sing and sing, beautiful notes that rise and fall- all creating fabulous solo performances. Now take these 10 solo artist’s performances and mix them together in editing. The overall result would be hideous. There are no background singers, nobody is doing harmony, nobody takes the lead because all take the lead. It’d be like some kind of gladiator battle of voices. The jumble of notes flooding forth would cause ears to bleed.

Read Keith Lango’s entire piece here.

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