editors
JERRY BECK (LA)
AMID AMIDI (NY)
POSTS FOR
“March, 2008“
Cartoon Brew's home for up-to-the-minute, unedited announcements and press releases direct from industry sources.
by amid
March 18, 2008 11:52 am


Chester Cheetah

Speaking of creepy CG translations of 2D characters, the new adult-targeted Cheetos ad campaign starring Chester Cheetah is highly questionable, not only because of its mean-spirited and unfunny message but also for its incredibly poor and unappealing animation. The integration into the live-action is particularly weak, and the character’s scaling into the real-world looks wrong, probably because our eyes have difficulty accepting an adult cheetah the size of a domesticated cat.

Slate magazine, on the other hand, loves the ads calling them “delightfully creepy.” Watch one of the spots below and two more here and here.

(Thanks, Jessica Plummer)