1960 US Navy spot by Bobe Cannon 1960 US Navy spot by Bobe Cannon

1960 US Navy spot by Bobe Cannon

1960 US Navy spot by Bobe Cannon

After Robert “Bobe” Cannon (the genius director of Gerald McBoing Boing) left UPA around 1958, he began to do a lot of commercial freelance. Among the places he worked was Playhouse Pictures, where he directed and animated this :20 second spot for the US Navy featuring a somewhat Thurber-esque cat and dog talking about their owner’s decision to join the Navy.

Despite the bare-bones simplicity of the piece (or perhaps because of it), it’s highly effective and does a great job of communicating the message. The commercial didn’t have much ad agency involvement as far as I can tell. The circular script where the characters repeat one another’s words was written in-house by Chris Jenkyns, who was the primary writer/storyboard artist at Playhouse.

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  • That’s a very charming commercial. I like UPA stuff (even though this wasn’t done for UPA). It still has that same feel.

    I love it when animated characters express emotion. That’s where the magic is.