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JERRY BECK
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AMID AMIDI
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21st Century Cartoon Chase
by amid
April 18, 2007 2:36 am


This is a fairly amusing promo for Cartoon Network Latin America. It was accepted into this year’s Cannes Lions advertising festival.

Directors: Daniel Xavier and Manoela Muraro
Production studio: Soapbox Studios
Post-production: Magick Lantern.

And here is a behind-the-scenes video showing digital post work by Magick Lantern’s Adam Plouff and Jesenko Fazlagic.

04/18/07  4:29am
Craig D. says:

Oh, those poor Latin Americans! Don’t they get to watch “Saved By The Bell?”

04/18/07  6:34am
Jay Pennington says:

That’s neat!

Minus a tenth of a point for putting a LIVE super on it. A little irresponsible to make it look THAT much like real news coverage. Probably an FCC rule against that.

04/18/07  8:30am
Zee says:

I LOVE IT! It brings my childhood favorites, Tom & Jerry, right into the modern world. Now lets see Sponge Bob pop a cap in someone’s ass.

But seriously, I do really like it. I predicted a cartoon character was going to emerge from the vehicle. I was still surprised that it was Tom & Jerry. I like the squash and stretch on Tom as he runs out, instantly showing the viewer it’s a cartoon character.

04/18/07  8:56am
Elliot says:

It’s a cute idea, it’s shame it looks so horrible.

04/18/07  9:21am
GagaMan says:

Cartoon Network show cartoons that are older than 10 years still?

04/18/07  9:44am

I think this was rather fun. Don’t nay say just because it’s Cartoon Network.

04/18/07  10:54am
Relevent says:

I liked the idea, but I think the VO was a bit flat.

04/18/07  12:14pm
Forbes says:

That’s actually quite funny!

04/18/07  1:40pm

teehee. that was CA-YUUUUUTE!!

04/18/07  4:39pm
Christopher Cook says:

I should point out that WZGC, the station noted in the upper right, is a radio station in Atlanta (92.9 FM).

Personally, I like Boomerang’s tag line for the opening of their Tom and Jerry show: “With Tom and Jerry, it’s true that actions speak louder than words. For the record, we prefer the action.”

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