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“Sponsor Reel” by Element X Creative

The team at Dallas based Element X Creative animated this 5-minute long sponsor reel for last week’s Association of Independent Commercial Producers (AICP) Southwest Awards show. If one has to sit through dozens of company logos, this is the way to go – weaving the sponsors names into a haunting and beautiful Twilight Zone-like story about a little boy who stops time and sees his home town in a whole new way. It stands on its own as one of the best CG shorts I’ve seen this year.

Complete credits for this piece after the jump.

Director – Brad Herbert

Executive Producer – Chad Briggs
Executive Producer – Rick Perez
Producer – Amy Cass

Director of Photography – Brad Herbert
Location Crew – Luis Martinez
Location Crew – Jiss Kuruvilla
Location Manager – Robert Bray

CG Director – Eric J. Turman

Animation Director – Luis Martinez
Animator – Aaron Werntz
Animator – Steve “Q” Quentin
Animator – Andrea Thomas

Lead Modeler – Christopher McCabe
Modeler – Bobby Reynolds
Modeler – Mathew Nith

Lead Rigger – Christopher McCabe
Rigger – Eric Turman

Editor – Luis Martinez
Editor – Brad Herbert

Lead Lighting Artist – Christopher McCabe
Lighting Artist – Dennis Kang
Lighting Artist – Mike Martin
Lighting Artist – Chad Briggs
Lighting Artist – Jason Moxon

Surfacing Artist – Christopher McCabe
Surfacing Artist – Bobby Reynolds

Lead Compositor – Brad Herbert
Compositor – Dennis Kang
Compositor – Mark Lopez
Compositor – Mike Martin
Compositor – Laura Wallace
Compositor – Christopher McCabe
Compositor – Chad Briggs

Visual Effects – Dennis Kang
Visual Effects – Mike Martin
Visual Effects – Laura Wallace

Render Wrangler – Candace Morrish

Pipeline/Tools Programming – Steven Keiswetter

IT Director – Greg Glaser

Audio provided by Tequila Mockingbird
Executive Producer: Angie Johnson
Composer: Justin Tapp
Sound Design: Shayna Brown
Mix: Marty Lester

Background Plates :: LMRA Railroad Activity
Special Thanks : Robert Bray (LMRA)

  • gbop

    Loved it!

  • A kinder, gentler Logorama. It’s not just a Twilight Zone-like story, this story was done on The Twilight Zone (but without the weird happy ending).

  • I had this idea to mix miniatures with 3D. This is a perfect example why it works so good. I love it!

  • anonymous

    OMG where are his eyes!? creepy… but awesome stuff, this short was very original. A great use of 3D. hope to see the medium get use more like this the near future. I would of liked seeing the people wake up and see consequences of his actions but ah hell. Nice touch with him shooting the breeze, made me laugh.

  • Osgood

    Rendering what would have previously been conventional, jerky stop motion as ultra smooth animation allowing for real acting may be the best use of CG technology.

    • Pete

      I really liked this short, but I don’t agree with the implication that stop motion needs to be jerky and that a character animator can’t act through stop motion as well as through CG.

  • Wow! This is amazing, what a great idea!

  • me

    Reminds me of The Little People project: http://little-people.blogspot.com/

    Probably because they’re using the same materials,but the look is very similar.

  • PB

    I really enjoyed this! Great aesthetic. And yet I have one question: If they’ve stopped time then why does the sun set?

    • Jason H

      dun dun dun!

  • Ryan Storm

    all I can say is, that was incredible!

  • Mark Lensnemayer

    Outstanding. Nice little story. Beautifully animated.

  • Tim

    I am in agreement with Pete.
    However I feel that even jerky animation can show character and be amazing, look at Rudolph. Smoother does not actually mean better, in fact this still had some very floaty animation, and some very strange looking walk cycles, other than that it was well done.

  • Douglas Carrel

    Absolutely delightful! Watched it three or four times now, and keep discovering little details. Pure inspiration.