Assembly Creates “The Devil’s Chair” Spot for New Zealand Insurance

NZI, a New Zealand-based insurance company recently unveiled a new television commercial its first in 8 years, titled The Devil’s Chair. In the darkly comic spot, a satanic desk chair brings misfortune to a series of businesses in an otherwise picturesque port town. An example of clever timing and wicked staging that is heightened with the realistic CGI style, it will hold up to multiple viewings and give you pause before bringing home anymore of that second-hand furniture you are so proud of. Produced by Auckland-based studio Assembly for the Draft FCB creative agency, it will also be re-versioned into campaigns for digital and print.

CREDITS:
AGENCY:
Draft FCB

DIRECTOR:
Damon Duncan

EXECUTIVE PRODUCER:
Amanda Chambers

TECHNICAL DIRECTOR:
Rhys Dippie

3D TEAM:
Craig Speakman
Geoff Kirk Smith
Josh Fourt-Wells
Gary Sullivan
Alex Scollay
Mark Williams
Rhys Dippie
Damon Duncan
Joe Helmore
Craig Baxter
Pritish Dogra
Jonathan Hamer
Amber Kell
Patrick Blades
Eugene Tay
Kyle Dey
Josh Kell

DRAFT FCB
EXEC CREATIVE DIRECTOR:
Tony Clewett

CREATIVE TEAM:
Hywel James
Kelly Lovelock

HEAD OF CONTENT:
Pip Mayne

ACCOUNT TEAM:
Toby Sellers
Michelle Koome

NZI
Karl Armstrong
Donna Williams
Amanda Watts


  • jhalpernkitcat

    Now that’s a bad chair! I liked this idea–the timing on the incidents the chair causes is spot on and the theme from “The Good, the Bad and the Ugly.” is used well here. Although, I admit, I wanted to see that cow use the chair next…

  • https://vimeo.com/channels/wharton Brett Wharton

    Genuinely funny. I love when the cow takes a dump. Great idea a nice use of the music.