“Bubblicious” and “Unboxed” “Bubblicious” and “Unboxed”
Music Videos

“Bubblicious” and “Unboxed”

Following up on the piece about the 3D papercraft/cut-out trend, here are two new works that are more-or-less from that school of thought.

I’ve received three emails about this first project in the past day so I figure it’s what all the young kids are talking about this week. It’s a music video for the song “Bubblicious” by music producer Jake Williams, aka Rex the Dog. It was directed by Geoffroy de Crecy at Partizan Lab. The DIY stop-mo aesthetic is fun to watch, but it began to feel repetitive once I realized that that was the video’s entire gimmick and it wasn’t building towards anything more substantial. It’s a great ‘making-of’ video; it’s too bad they weren’t actually making anything.

More successful as a finished piece–yet flawed in an entirely different way–is “Unboxed”, a stop-motion and traditional hand-drawn commercial for Audi co-directed by Aaron Duffy at 1st Ave Machine and Russell Brooke of Passion Pictures. There’s an interview with Aaron Duffy about the commerical at Motionographer. I like the piece, but it’s uncomfortably derivative of cartoonist Saul Steinberg, both conceptually and design-wise. It would have been a classier move if they’d been straight up and acknowledged they were using Steinberg’s work as inspiration instead of pretending like they have no idea who he is and saying in their interview that they “did dozens of designs” for the ad agency. I’m sure they did dozens of character designs, but I don’t think it’s any coincidence that the character is handled in such a Steinberg-esque manner.