buck.jpg buck.jpg



Buck is an incredible design studio that uses animation, anime, and visual effects to create commercials, I.D.’s, and short films for a variety of clients.

They’ve recently completed two jobs for Toyota’s viral Scion ad campaign, Want2BSquare, that are well worth watching: the CG/traditional Tower of Grantville and the stop motion Three Years. Advertising money well spent.

Explore Buck’s website to see their absolutely amazing sample reels.

  • Soos

    Is anime, like, a different craft than animation? Instead of computers, do they use Gundams, or something?

  • Chris Sobieniak

    Nowadays there seems to be an attempt to classify “anime” as a subset or totally different medium/style from hand-drawn 2D/traditional animation itself, yet it still utilizes the need for hand-drawn renderings otherwise. Some tend to want to typecase anime as a “genre” given the nature of the majority of titles available often being associated more with sci-fi/action, when in fact Japanese animation itself tends to cover all types of genres in one medium (and it’s OK to call it a ‘cartoon’ as well, I have no problem doing that myself).

  • Esn

    Somehow, I doubt that Three Years is actually stop motion; there’s some heavy digital alteration going on there. Nevertheless, awesome ad.

  • MA

    I’m curious too . . . Would Jerry be willing to elaborate on what he meant using the word “anime” in this description?

  • MA – I used the word “anime” in the piece above as a short hand to describe to my readers one of the variety of visual styles (to differentiate from non-anime hand drawn and other visual effects) that Buck uses in its films.

    To most people, the word “anime” conjures a vision of animated film that looks something like Miyazaki, Otomo, Pokemon or Dragonball Z. However, the word “Anime” no longer strictly means Japanese animation. It now has come to define an asian style of animation storytelling. AVATAR is anime, TEEN TITANS is anime… It may or may not be a genre, but it’s a become a style.