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JERRY BECK
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AMID AMIDI
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C.L. Hartman Animation Reel
by amid
October 16, 2007 4:52 pm


Animation by C.L. Hartman

The grandson of Golden Age Hollywood animator C.L. Hartman has posted a reel onto YouTube of commercials animated by Hartman at John Hubley’s Storyboard and Quartet Films. The reel includes some ultrarare commercials that I’d only seen stills of previously. Lots of beautiful design and funny animation throughout. Also, for the curious, a while back I posted a UPA-era photo of Hartman onto Flickr.

10/16/07  5:12pm
doug holverson says:

I don’t remember breakfast in 1990 being anything like that… ;)

So was that June Foray in the Keebler spot before the elves and Sterling Holloway for The Danny Thomas Show?

10/16/07  5:29pm

Thank YOU! What a fun treat! (Nothing more fun than vintage tv animated commercials!) And a special treat to hear Mr. Frees, Ms. Foray, and even Mr. Holloway, too!!

10/16/07  6:02pm
juano says:

esos comerciales realmente dan ganas de comprar el producto!

10/16/07  6:17pm
Dan Pinto says:

This is great. You can hardly find any of these old commercials. I wish more people did stuff like this!

10/16/07  8:53pm
Dock Miles says:

A sly stroke of these vintage animated commercials is how precisely dowdy, lumpy and altogether ordinary the characters are. There are few cute and beautiful people in this world. In fact, if they appear, they seem to be from some distant realm.

Sorry Hills Bros., a classic getting-it-wrong. Up there with the immortal Kelly Freas illustration of a 30th-century Space Pirate climbing up a rope ladder with a slide rule in his teeth.

I may have missed a scene, but notice that the odd prohibition about showing anybody actually drinking alcohol is in force

Also, way to go, having an overt hangover-aid as part of a TV ad in the high days of way-too-many cocktail culture.

Notice Dad butts the kids away from him just as the “comfortable .. happy� line comes on? Yeah. I knew that tension. That’s why eternal-genial bugs me now.

10/16/07  11:01pm
Larry says:

A wonderful find. Deceptively simple-looking animation that makes one want to draw again.

10/17/07  11:19am
red pill junkie says:

My God! What a treat! Beautiful artwork and funny (although too exaggerated in their prospective views of futuristic breakfast) ;-)

10/17/07  9:11pm
Jay Kormann says:

Wow! Those were a breath of fresh air compared to the crap that passes for commercials today. It’s things like that that keep me coming here to Cartoon Brew several times a day.

10/18/07  12:15am
Chris says:

Calso water was indeed a popular hangover remedy here in the Bay Area, endorsed by Herb Caen himself.

10/18/07  5:03am
Gary Pearson says:

If there were more commercials like this today, when I’ve PVRed a show, I wouldn’t race through all the ads. I love that the cartoons were used to sell cars and beer. Yes, cartoons are for grownups. How much more delightful that Chevy ad was than what I see today, beauty shots of cars going down a winding roads…along with Honda ads of cars going down winding roads….and Nissan ads of…anyway, you get the picture.

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