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JERRY BECK
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AMID AMIDI
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Commercial Break: Gulf Oil
by amid
March 11, 2009 7:35 am


After Chuck Menville and Len Janson earned an Oscar-nomination for their automobile-themed pixilation short Stop, Look and Listen (1967), they were commissioned by Gulf Oil to recreate the idea for a series of commercials. Last night I ran across one of the spots on YouTube:

03/11/09  8:18am
Mike Kazaleh says:

Wow. I remember seeing those spots on “The Wonderful World of Color” Amazing to see one again.

03/11/09  9:53am
malbow says:

makes me wish i could drive with my butt.

03/11/09  9:59am
joe horne says:

I remember this add and the question remains…..um…. how does the fuel go in????

over and out

03/11/09  10:55am

I love these guys. We worked together at Disney, and they persuaded actor, Dick Van Dyke to incorporate one their movies in a TV special.

Years later, I had the pleasure of writing for Chuck and Len when they were producers at DIC.

03/11/09  11:07am
cliffclaven says:

I vividly recall one where the guy stops at a crossing for a trainload of commuters — mostly standing, holding imaginary straps and reading newspapers.

Was there any connection to the guy who did the cowboy film with imaginary horses (Blaze Glory, I think it was called)?

03/11/09  11:23am
Norm says:

Chuck and Len indeed also made “Blaze Glory”, yes.

03/11/09  11:34am
Chris B says:

haha I love how the guy left skid marks :)

03/11/09  1:57pm
uncle wayne says:

Ahhhhhhhhhhhhhh-MID! Thank YOO! I remember them like they were yesterday! (And they appeared right when I was animating mySELF….for science fair project[s]!) That is a great, and beaucoup fond, memory! Thank YOO!!

03/11/09  7:50pm
Pedro Nakama says:

I remember this commercial. They used to play it during the Wonderful World of Color.

03/11/09  10:48pm

I got a super 8 camera when I was about 11 or so and duplicating this effect was the first thing i set out to do.

03/12/09  4:26am

I loved those commercials so much I assembled a group of friends and did some pixilation of our own with my Super 8 camera. Naturally it wasn’t as smooth, but these commercials were something that inspired me to try to animation myself.

03/25/09  4:08pm
Chris McKee says:

I have copies of several of the Gulf ads from this time period. Does anyone know where I can get cleaner copies of them? or where more are available?

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