pantomato2.jpg pantomato2.jpg

Disney Tomato Stickers


It’s all about marketing, I guess.

Bad enough that Cinderella III was hyped on those dividers at the checkout aisle, now we can take the Peter Pan hype home with us—on our produce! The Consumerist spotted this latest excercise in Disney corporate mind control.

(Thanks, Hiland Hall)

  • Christopher Cook

    I work at a Kroger and we have a selection of products that are just like any other product you see on the shelves, albeit under different brand names. Orange juice, cereal, bread, salads, what have you. But this particular selection has Disney characters on it. Never mind that the bread tastes just like either the store brand or national brand like Sunbeam (or even Weber’s for you folks out West). It’s got Disney on the packaging!

    Granted it’s supposed to be geared to kids for the purpose of having them eat right (most of the products seem to be geared towards little girls as the package art exclusively displays the Disney Mary Sues–er, I mean, princesses), but it just seems like a further distancing of what the characters were meant to be to what they’ve become–product placement icons.

  • Chris Sobieniak

    Isn’t nothing sacred? :-)

    (and yet I’m too nostalgic for having seen Donald Duck Orange Juice cans personally).

  • John A

    The important distinction Chris, is that when Donald Duck Orage Juice came out, Disney was still making Donald Duck cartoons. Today, DisneyCo has bypassed the creative side entirely and focused exclusively on pedaling product.

  • Hmmm…it would have been more appropriate to advertise Cinderella 3 on a tomato. I might actually buy it to throw at the screen while I’m watching that abomination.

  • Anne

    This is why I shop at Trader Joes and the farmers’ market. (Thursdays, 9:30-1:30 on Brand between Wilson and Broadway, btw. ;)

    Commercial advertising has reached the point where it is downright creepy. I am waiting for the day when they start advertising in dreams, like on Futurama.

  • Dogma Addict

    Now I wonder if they’ll do the same thing on peanut butter?

  • Reminds me of the time I saw broccoli with Spongebob on the packaging.

  • Grow up, people.

    This is the best kind of advertising out there. The sticker’s gonna be on the fruit with or without the ad, so we might as well take advantage of the real estate. I much prefer this to endless trailers on a DVD that can’t be bypassed. (And I think the Mouse House has rectified that too.)

    Since I’m already making enemies, I’d also like to say that these 2-disc CD’s are fantastic. I bought The Cinderella set recently, even though the film is near the bottom of my list of Disney “classics”. Disc 1 was for my girls. Disc 2 was for me. I try to ignore those silly sequels. And if all this consumer mind control is funding a new studio for artists so they can go back to making films the way I think they can —so be it.

  • “Now I wonder if they’ll do the same thing on peanut butter?”

    Hey, Mr. Addict, are you the postman for this :

  • It’s a sad, sad day in America.

  • I guess I don’t see what the big deal is. Better on tomatoes than junk food. And they’re advertising towards the parents of the kids, not the kids themselves. I’ve seen worse examples of ‘synergy.’ At least this one didn’t cause a whole city to shut down.

  • When ads for Peter Pan get tattooed on your forehead at birth, the practice will still have its defenders. Go mind control!

  • Jonathan Green

    Entirely regardless of who is buying the ads, there is no lower point in modern capitalist culture than advertising on produce. The guy who invented stickers for fruit, and I’ll even grandfather in the ones on bananas, should burn in hell whether the stickers offer a number or an ad campaign!

  • Larry T

    Hmmm…it would have been more appropriate to advertise Cinderella 3 on a tomato. I might actually buy it to throw at the screen while I’m watching that abomination.

    Heh heh heh. :) now that would be cross-selling at its best.

  • I saw SPACE JAM bananas in 1996—no doubt licensed by relatives of “Monkey Exec.” This method of sticker-on endorsement isn’t as new as we seem to think.

  • Here’s a good article on just this topic.

  • Whether marketing is marketing, or certain methods have been around for decades or not, John K recently made a good but well known point about advertising.

    Simply put, most of it’s annoying (he was referring mostly to television and internet ads). But it rings true with most things advertised. It’s all annoying…nothing is fun to look at anymore.

    Regardless whether if marketers slap an ad in every breathing space in our lives, it doesn’t necessarily make me want to invest in what they’re advertising. Heck, I’d say it announces to me what to probably avoid. Over-marketing turns me downright off from the product. I don’t care WHERE they put ads, but I feel that it’s just ineffective. A marketer might argue that these tactics work because people will see it more often…but that gets into delving in messing with people’s subconscious…which goes further into brain-washing.

    I know that sounds extreme, but doesn’t matter. It just doesn’t make me buy/watch/visit/etc the product. Another few million dollars in advertising wasted.

  • I don’t see what all the kvetching and moaning is all about. At least the tomatoes are plugging a GOOD movie (as opposed to Cinderella 3)

  • JD

    This is just a follow up to the Christmas promotion. For Pirates of the Caribbean, stickers on Dole bananas directed you to a website to “win” posters from the movie (there were at least four different stickers). Add insult to injury – each week was a different poster that, should you accept, you got for free – plus $2.99 shipping and handling.

    Wonder if we’ll see Ratatouille on cheese (oh, the gags just write themselves.)

  • As a collector of old stuff related to advertising, I find this pretty tame. Back in the good old days (50’s & 60’s), the grocery aisles would have been filled with giant cardboard signs with Tony the Tiger, Yogi Bear and Peter Pan. Peter Pan sold shoes, bread, soap, peanut butter, etc. I treasure my Peter Pan Bread label albums, peanut butter jar lids and the in store materials promoting them. The glory of the supermarket as media promotion tool is long gone. All we are left with are tiny boring stickers on tomatos.

  • John A

    You said it Dan, the old promotional stuff that they placed in the grocery stores were amazing and fun. My dad was a grocery store manager back in the early ’60s and he used to bring that stuff home for me to draw (God, I wish I still had some of them) I remember one Easter in particular, when my sister and I were only a few years old, he brought the entire Easter display home, complete with a six foot 3-D bunny and set it up in our living room for Easter morning.

    I don’t understand how putting stickers on produce to advertise another item is good for business unless you’re a sticker manufacturer. A Peter Pan logo? How creative. Why can’t we put characters on those produce stickers (like Chicita Banana)and make great animated comercials anymore? I notice Kroger is putting Disney characters in their stores. I think this is a great idea that I wish could be expanded to more full color art and animated commercials( but I’m dreaming, because it seems everyone is content with advertising on the cheap, so we get a logo on a sticker)

  • I’m guessing none of you guys have actually SEEN Cinderella 3. It’s actually not awful at all.

    Not all the sequels are train-wrecks, you know. I know, I worked on a significant chunk of them (ex-Disney Sydney artist)
    Oh, but wait, I forget my place. I’m among purists here 9_9

    I think Disney ad stickers on tomatoes are utterly hilarious and if I ever SEE any in my local Fred Meyer, I am SO buying some :)

  • B Condit

    I really enjoyed the series of promotional stickers for Curious George that featured original artwork of George and the Man in Yellow Hat on Dole bananas. I think it’s alright if there is relevance to the product. They should have had Cinderella stickers on mice at the pet store or pumpkins at the grocery market.

  • Why exactly is advertising on a tomato sticker a bad thing?
    Why is advertising on the dividers at the checkout aisle a bad thing?

    I’m only 29, so maybe I’m young and naive, but I think finding new ways to advertise is a GOOD thing. It creates new jobs. It creates more income for the store.

    Stickers on bananas with Curious George or Kermit the Frog on them are cute! Kids love them. They’re easy to ignore.
    The stickers are there anyway to label the item for the check-out.

    Advertising isn’t mind-control! Do you have so little faith in yourself that you think you’re going to be tricked into liking The Fox and the Hound 2 if you see an advertisement for it?