Bi-coastal (NY & LA) commercial shop Buck produced and directed this spectacular 2-1/2 minute spot for online bookseller Good Books. And if you think the piece feels familiarly gonzo, that was intentional. Buck posted this disclaimer at the end of the film:
DISCLAIMER: What you will see is an entirely fictional and completely unendorsed representation. (Though we humbly suggest Hunter S Thompson might have liked it.) We are devoted fans paying homage. No disrespect is intended.
Credits after the jump.
Directed by: BUCK