Goodbye Toucan Sam

An era has ended. Kellogg’s has announced it will no longer market its sugared cereals to children.

Kellogg’s also said it would stop using licensed characters (like Shrek and Spongebob) and branded toys to promote its products, according to today’s New York Times.

Will Toucan Sam (Froot Loops) and Dig ’em Frog (Smacks) soon go the way of Sugar Pops Pete? Stay Tuned!