Style5 is a new Toronto-based company that has admirable ambitions: to offer advertisers animation with more adult sensibilities and an edgier illustrator-driven design approach. The operation is in the capable hands of Sam Chou (the studio’s creative director) and Chuck Gammage (exec producer). Gammage, a fine animator and director in his own right, is no stranger to the commercial world and already runs his own successful production studio Chuck Gammage Animation.
Style5 currently has a roster of six designers including Edel Rodriguez, Hobo Divine andRaymond Xu, and the studio is developing long-form projects to go along with its current slate of commercials, IDs and music videos. Their website, Style5.tv, offers some tantalizing examples of their work, and shows how they’re seamlessly blending contemporary hip-hop-influenced styles with solid classical animation principles.