J. J. Sedelmaier Explains How He Makes a Commercial

Jordan Belson

As part of his newish on-line column at Print magazine, J. J. Sedelmaier has written an excellent account about producing a couple of animated commercials with New Yorker cartoonist George Booth. The spots, produced in 1993, came fairly early in Sedelmaier’s animation career–though not before he had animated the first season of Beavis and Butthead–and he writes eloquently about what these pieces meant to his development as an artist:

Working with [George Booth] opened vistas for me and redefined what collaboration should be all about. . . .The advertising agency (Foote Cone & Belding/SF), the designer (that would be George), and the sound designer (the late Tom Pomposello), were a magical combination that one rarely gets to experience when producing commercials. It was this project that was also a right of passage of sorts for me because I was extended a level of respect and a peer level working relationship that I hadn’t really seen yet.

The entire article is packed with pre-production artwork (at incredibly high resolutions, no less) and lots of fun behind-the-scenes stories. Well worth your time.