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‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education

While animation is most often used as an entertainment form, it can also used to educate, and increasingly, to advocate for social causes. We saw animation yesterday for a gun safety PSA in the United States, and now we turn to Australia where Universities Australia is promoting its Keep It Clever Australia campaign to stress the value of public funding for university education and research.

The 96-second hand-drawn spot was produced at Mighty Nice, founded by Darren Price in a partnership with London-based Nexus Productions. (Price was the head of CG animation at Nexus for many years.) The animation was directed by Alex Grigg, whose debut short Phantom Limb appeared as part of Late Night Work Club’s Ghost Stories compilation, and screened as a stand-alone short at the Sundance Film Festival last January.

Director: Darren Price
Designer: Pete Yong
Animation Director: Alex Grigg
Animator: Mike Singca, Ben Ommundson, Aaron McDonald
Compositor: Denis Bouyer
Artworker: Ling Sui
Agency: McCann

  • Matt

    Yay Alex! This short is very Ant Blades BirdBox in style, with the animation being on part to those shorts or better. Well done guys! Mr Grigg is also a contributor to ozanimate.com, and has been in a recent podcast with the UK based PegBar & Grill. Yay Australia! Wish there was More stuff like this around.

  • Jack Rabbit

    Animation done right.

  • mnanimator

    That was lovely. Simply charming.

  • Richard Bailey

    very nicely done!

  • Greg Sharp

    Slow moody piano…sad lonely events… suddenly the most true-blue fair-dinkum oi-oi-oi aussie-farmer voice-over comes on! Was the funniest shit!

  • Greg Sharp

    Oh, and well done Alex and Ben, top notch animation!

  • ohnhai

    Lovely animation, good message. A little undercut by using a thick Aussie accent though….

    ( joke :P )