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JERRY BECK
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AMID AMIDI
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Laika Mac Commercial
by jerry
December 13, 2007 6:20 pm


laikamacxmas.jpg

Sweet!

Check out this nice little commercial Christmas card for Apple, now up on the apple website www.apple.com. It was directed and animated by Drew Lightfoot, with character design by Shane Prigmore, at LAIKA/house.

(Thanks, Tom Knott)

12/13/07  6:54pm

That was cute…

So… when does the argument about 2-d vs 3-d start?

12/13/07  7:20pm

This is really fun! I’ve been enjoying the Mac vs. PC ads since they began, as it’s nice to see Apple finally being more aggressive in carving out their territory, yet in a very entertaining way. This cute little take-off on the old Rankin-Bass Christmas specials is very well done - really nice abstract caricatures of the two live actors. Go, Mac, go!!

12/13/07  7:29pm
Vinnie says:

Good track, snappy timing. Slick in a fun way.

12/13/07  7:29pm

Laika is amazing. I’m truly impressed by the work that’s coming out of this studio.

12/13/07  7:34pm
Shaw says:

I dunno why, but Mac looks like a young Steve Jobs for some reason.

12/13/07  7:53pm

It’s cool you posted this Jerry. You can check out the original designs at my blog- http://shaneprigmore.blogspot.com
Happy Holidays.

12/13/07  9:10pm
intergalactic says:

GO LAIKA!

12/13/07  9:49pm
Dagan says:

-haha

VERY charming stuff… Lovely, AND funny! :)

Keep up the great work Laika crew!

12/13/07  11:30pm
Some Guy says:

I like it! It almost makes me hate Macs less!

12/13/07  11:45pm
tom says:

Shane’s site is down for the moment, but then again, I AM using a PC.

12/14/07  2:27am
slowtiger says:

Sometimes it’s just one little detail which makes a spot stand out. Here it’s Santa’s pitch pipe. (And of course the flawless production.)

12/14/07  7:06am
Jim says:

The Mac guy looks more like Conor Oberst of Bright Eyes

12/14/07  7:46am
stefan says:

haha, look at the fat nerdy pc user! - I’m glad I don’t use one of th’

…oh, hang on.

Jeez, haven’t people got over this mac vs pc thing yet?

12/14/07  8:27am
K.Borcz says:

Oh I like the look of the JPG. I’ll have to check it out when I get home.

12/14/07  9:18am
Mike Lucy says:

This looks nice. Man, your original designs were dead on. Awesome. Something got a little lost in the proportions when they made the models.

Still a really nice charming commercial. Is this stop motion or CG?

12/14/07  9:42am

Shane is such an amazing (and I feel underated) designer. He really captured that nastalgic feel while I’m sure he was forced to “contemporarify” or whatever. Ha!

Great site, and GREAT Hanna Barbera book, Jerry!! (I bought it the day after I met you with Tom Kenny)

12/14/07  9:43am
christy says:

ugh! im so sick of those ads and parodies based on them!
yuck.

12/14/07  10:40am
Spock Foolish says:

That was great! A lot of ads on TV this Christmas season have been trying to capture that Rankin-Bass style, but most haven’t worked for me. This one nailed it.

12/14/07  11:03am
Sean Williams says:

Double ugh! Perhaps if they dumbed it down with some “intentional badly drawn” animation and jokes only drunk college students would get, I might have enjoyed it.

12/14/07  11:10am
Ward says:

This is stop-motion. Not CG.

And what’s wrong with parodies?

12/14/07  11:49am
purin says:

It’s cute. I was hoping for more “computer” jokes after the sleep mode line. “He sees you when you’re sleeping/He knows when you… view porn?” Okay, maybe it shouldn’t go into that territory. “He knows where you web surf?”

12/14/07  12:18pm

Cute. This looks way better than the other Rankin-Bass inspired commercials and bumpers I’ve seen this season.

Shane, I like the work on your blog. Consider it bookmarked!

12/14/07  2:21pm
Craig says:

I like it better than the AT&T GoPhone commercial by Aardman featuring the voices of Steve Buscemi and Norm MacDonald:
http://www.adgabber.com/video/video/show?id=546804%3AVideo%3A56914

12/14/07  2:30pm
Marcus says:

Hodgman has really let himself go!
Seriously, I love it, but he ain’t that fat.

12/14/07  2:42pm
dcuny says:

Cute stuff, too bad the designs had to be taken down.

The puppet work and compositing is so clean, my first impression was that this was CGI. On the 7th viewing, I finally spotted a *slight* movement of Santa’s brim.

Spiff.

12/14/07  3:47pm
intergalactic says:

I personaly don’t feel that the designs where “taken down”…I think that the final designs really show off the over all charm of the piece.

Great job by all envolved….Merry Holiday & Christmas!

12/14/07  4:20pm
amid says:

Intergalatic: “Taken down” was referring to the fact that Shane had posted his original drawings on his blog and had to remove them from his blog for some reason. It wasn’t referring to how his work was translated from hand-drawn to stop-motion. :-)

12/14/07  4:52pm

Intergalactic: Yeah I just had to physically remove all of my original designs for the commercial from my blog. The studio did a fantastic job!! I’ll keep posted on my blog as to what might be going on though.

12/14/07  5:04pm
intergalactic says:

ah…thank you Amid.

;)

12/14/07  6:31pm
mukpuddy says:

Freakin awesome, Shanes a genius!!!

12/14/07  8:27pm
colawarmonger says:

Somehow they managed to make the Mac guy look even more obnoxious.

12/15/07  7:47am
Jay says:

First off, this isn’t a parody. It’s an Apple-commissioned stop-motion ad.

Since the line between Mac and PC is pretty grey these days (I run Windows on my Mac all the time, now that it’s a built-in function), these ads wouldn’t have lasted very long if not for the genius of John Hodgman and Errol Morris.

12/16/07  6:36am

Well this commercial just helped the good ol’ Rudolph VHS get bumped back up into my family’s holiday movie marathon.

I still have pretty good Mac resistance though, ho ho ho!

Great work LAIKA!

12/17/07  7:53pm
Shaw says:

Looking at it again, PC looks very fat, and bloated…like (yikes) the operating system for a PC!

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