Liberty Mutual has commissioned a handful of animated projects over the past few years as part of their long-term ad campaign The Responsibility Project. The shorts each contain thoughtful messages that explore the theme of “what it means to do the right thing.”
The latest animated piece is Lighthouse, a solid three-minute effort directed by Stephan Wernik. He tells Cartoon Brew a little bit about putting together the film:
I was the animation director as well as overseeing all aspects of production from the animatic to the compositing. A script as good as this only comes along once in a while. It was a very intimate story, but at the same time had huge crowd scenes and needed very careful handling animation wise to show the Lighthouse Keepers thought processes.
I shot a lot of reference videos and collated a library of footage of actors doing similar scenes for each shot. Funnily enough, I also studied reality TV shows like The Biggest Loser as they’re not actors and you can see real emotions. I really worked with the animators on striking the right tone for each shot. I’m really proud of what the team did in every aspect of the production. The production company was Exopolis in LA and the animation studio was ProMotion Studios in Australia.