“Made of Imagination” By Wes Anderson

Wes Anderson (Fantastic Mr. Fox) returns to animation – stop-motion animation – to cleverly illustrate a child’s conception of how Sony’s Xperia smartphone works. The animation, created at Laika/house, was directed by stop motion veteran Mark Gustafson, who also directed the animation in Fantastic Mr. Fox. Tiny bits of behind-the-scenes footage here. Or just watch the commercial.

(via Mashable)