editors
JERRY BECK (LA)
AMID AMIDI (NY)
Nike “Love” campaign
by amid
March 7, 2007 7:45 am


Nike Love

Nike Love is a new ad campaign that encourages fat kids to exercise. The website has three animated spots; they’re not particularly noteworthy pieces but a pleasant enough diversion.

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intergalactic says:
03/7/07  8:55am

Nice…I imagine the boys and girls over at “Laika” are responsible for these spots?

Really dig the clay-mation one, the cotton coming out of the lamp for smoke looked great. Nice start to the morning, thanks.

 
Charles Brubaker says:
03/7/07  8:56am

That third one, with the pig, was nice. I wonder who made that.

 
Travis Gentry says:
03/7/07  11:35am

I really like the stop motion one (except for the music). The pig one was pretty charming too. The kid with the robot…

 
Darryl Hirschler says:
03/7/07  11:49am

Looks like the character ‘Smokey’ (a homeless crackhead) from “The PJs’… who says in one episode that he follows a strict diet of… nothing. Here is a picture of Smokey.

 
Art Binninger says:
03/7/07  12:17pm

Now if they really wanted to teach kids moderation in their eating habits they would show a few clips of the projectile-vomiting Mr. Creosote from “Monty Python’s Meaning Of Life”. I saw that in the theater years ago and didn’t hear any popcorn munching or candy wrapper rattling during that sequence. Very effective.

 
Rob says:
03/7/07  3:11pm

Eh, I think you mean TWO animated spots. The last one was real cool, they were just having fun instead of trying to teach me a lesson.

 
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