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JERRY BECK
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AMID AMIDI
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Nike “Love” campaign
by amid
March 7, 2007 7:45 am


Nike Love

Nike Love is a new ad campaign that encourages fat kids to exercise. The website has three animated spots; they’re not particularly noteworthy pieces but a pleasant enough diversion.

03/7/07  8:55am
intergalactic says:

Nice…I imagine the boys and girls over at “Laika” are responsible for these spots?

Really dig the clay-mation one, the cotton coming out of the lamp for smoke looked great. Nice start to the morning, thanks.

03/7/07  8:56am
Charles Brubaker says:

That third one, with the pig, was nice. I wonder who made that.

03/7/07  11:35am

I really like the stop motion one (except for the music). The pig one was pretty charming too. The kid with the robot…

03/7/07  11:49am
Darryl Hirschler says:

Looks like the character ‘Smokey’ (a homeless crackhead) from “The PJs’… who says in one episode that he follows a strict diet of… nothing. Here is a picture of Smokey.

03/7/07  12:17pm
Art Binninger says:

Now if they really wanted to teach kids moderation in their eating habits they would show a few clips of the projectile-vomiting Mr. Creosote from “Monty Python’s Meaning Of Life”. I saw that in the theater years ago and didn’t hear any popcorn munching or candy wrapper rattling during that sequence. Very effective.

03/7/07  3:11pm
Rob says:

Eh, I think you mean TWO animated spots. The last one was real cool, they were just having fun instead of trying to teach me a lesson.

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