Animation is good for communicating just about any message, even for encouraging dudes to touch their junk.
Chester Cheetah enters the world of the new animated feature “The Book of Life.”
New York-based production house Dress Code produced the spot “Death to Mosquitos” for Terminix’s new product Attractive Targeted Sugar Bait.
Australian animation studio Rubber House has completed a series of bumpers and idents Adult Swim.
While we await the release of Gary Trousdale’s “Rocky & Bullwinkle” short, here’s a new GEICO spot that pairs the Jay Ward duo with the GEICO Gecko.
If Ronald McDonald wasn’t disturbing enough, McDonald’s has unveiled a creepy-looking animated mascot in the United States called Happy. The Happy Meal box-shaped creature has rubber-hose arms, a huge set of realistic chompers, bulging eyballs, and the McDonald’s arches as eyebrows.
What’s the best way to encourage young people to vote? The Danish parliament (or Folketinget) decided that the answer was an ultra-violent, sex-filled Adult Swim-style cartoon. To encourage young Danes to vote in the upcoming European elections, the Folketinget commissioned a 90-second piece of animation starring a leather-clad dolphin-riding muscleman named Voteman who gets blowjobs from an army of women when he’s not busy decapitating Danish people who don’t vote. The reported budget for the piece was $30,000.
While animation is most often used as an entertainment form, it can also used to educate, and increasingly, to advocate for social causes. We saw animation yesterday for a gun safety PSA in the United States, and now we turn to Australia where Universities Australia is promoting its Keep It Clever Australia campaign to stress the value of public funding for university education and research.
The following two spots attracted my attention for the inventive ways in which they mixed live-action with animation: “Metamorphosis” for Hermès, directed by Julien Vallée of Vallée Duhamel, and “Inner Beauty” for Honda, directed by the venerable production team of Smith & Foulkes through Nexus Productions.
Leave it to PES, the whiz of the very-short short, to use the visual of a decomposing woman being colonized by insects as a way to sell earrings and brooches.