While animation is most often used as an entertainment form, it can also used to educate, and increasingly, to advocate for social causes. We saw animation yesterday for a gun safety PSA in the United States, and now we turn to Australia where Universities Australia is promoting its Keep It Clever Australia campaign to stress the value of public funding for university education and research.
The following two spots attracted my attention for the inventive ways in which they mixed live-action with animation: “Metamorphosis” for Hermès, directed by Julien Vallée of Vallée Duhamel, and “Inner Beauty” for Honda, directed by the venerable production team of Smith & Foulkes through Nexus Productions.
Leave it to PES, the whiz of the very-short short, to use the visual of a decomposing woman being colonized by insects as a way to sell earrings and brooches.
Stockholm, Sweden-based vfx shop Important Looking Pirates created the impressive animation for this Aco skin care product commercial.
A new series of Brazilian ads for Brilux cleaning supplies resurrects Hanna-Barbera’s Rosie the Robot in CG. The character is removed from her futuristic context on “The Jetsons” and dropped into a contemporary scene of Brazilian upper class domesticity.
Starkist has created a Charlie Tuna TV ad for the first time in 12 years. The character has been “updated,” which today means only one thing: computer animation.
Classical hand-drawn animation lovers can’t be too choosy nowadays. We’ve got to get our fix wherever we can find it, so here’s an Eric Goldberg-animated spot for the “Mickey’s Very Merry Christmas Party” event at Walt Disney World.