editors
JERRY BECK (LA)
AMID AMIDI (NY)
Rare Commercials by Tex Avery, Ed Benedict and Tom Oreb
by amid
December 20, 2008 5:22 pm


YouTube user ‘VidResidue’ has uploaded a couple of rare 1950s animated commercials worth sharing. The first is a Kool-Aid spot directed by Tex Avery and designed by Ed Benedict. I think it’s amazing that Avery’s last theatrical cartoon—Sh-h-h-h—was released in 1955 when he was only 47 years old. Tex’s flame burned out prematurely. As much as I enjoy his TV commercials (of which I’ve only seen a dozen or so out of hundreds that he directed), it’s disheartening that one of animation’s greatest directors has a late body of work that is comprised entirely of lightweight advertising jobs and cheap TV shows. (Earlier this year I did a lengthier post about Avery’s late-career.)

Next is a Peter Pan Peanut Butter spot designed by Tom Oreb. I’m guessing the director of the spot is Charles Nichols.

Here is the model sheet that Tom Oreb created for the TV version of Peter Pan characters (click for bigger version).

Tom Oreb model sheet

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brigette b says:
12/20/08  7:41pm

Mmmm…peanut butter in a vacuum tin. Delish. I was always curious what the commercials that correspond to these model sheets were like! Thanks for pointing them out.

 
joecab says:
12/20/08  7:41pm

Wow, they used to sell peanut butter in big cans?

Thanks for posting these. I’m a huge Charles Nichols fan and always loved his Fred Flintstone better than anyone else’s.

 
Andrew says:
12/20/08  8:31pm

Tom Oerb’s designs remind me of the simplified re-designs to the characters of The Emperor’s New Groove and 101 Dalmations once they brought them back for their respective animated TV spin-offs. It really makes you think about the effort that went into the original films.

 
Mike Caracappa says:
12/20/08  9:22pm

The Peter Pan spot was great! Thanks for sharing.

 
PCUnfunny says:
12/20/08  9:34pm

At least Tex left theatrical shorts on top his game. I could care less about his TV work. That’s just the crap he did for a paycheck.

 
Katella Gate says:
12/20/08  9:57pm

Not only did the Kool Aid spot feature top drawer visuals and direction, but voice work as well with Thurl Ravenscroft as the Pitcher and Mel Blanc as the Beaver. Either the advertising dollar went farther in the 50’s, or people actually cared how the product looked when done.

 
Floyd Norman says:
12/21/08  12:02am

Yep, Charles Nichols and his crew was in 2G in the Animation Building. I was right down the hall from his guys. They did really cool work, and I was surprised they were doing much of their work in black and white.

 
Mr. Semaj says:
12/21/08  1:41am

I love Bill Thompson’s voice work.

 
Alex says:
12/21/08  7:40am

I love that little 2D Tinkerbell.

 
Suz says:
12/21/08  9:29am

Hook looks very like Dick Dastardly, I enjoyed that commercial. Was very cute.

 
Kelly says:
12/21/08  9:43am

I think it’s awesome these things were just short of 60 seconds! When I was in commercial animation and when we had a full :30 for a spot it felt as though we were luxuriously awash in time.

 
John says:
12/21/08  11:08am

The timing and animation of the crock waiting in the water reminds me of Oerb’s designs for Avery in “Symphony In Slang”.

 
James Nethery says:
12/21/08  1:32pm

Was that Thurl Ravenscroft (Tony the Tiger) voicing the narrator/Kool-Aid guy on the Tex Avery one?

 
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