editors
JERRY BECK (LA)
AMID AMIDI (NY)
Rexona Skin Care Spots
June 5, 2008 6:11 am


Effective paper doll concept and fine execution in this series of South American ads for Rexona Skin Care. One of the spots can be viewed below, the rest can be seen at Coloribus.com. The agency repsonsible is Buenos Aires-based Vegaolmosponce, while the animation was created by Passion Pictures.

(via NotCot)

| Trackback URI

Chuck R. says:
06/5/08  6:32am

Very Cool! I love the details, like the translucency of the cutout girl and the printing on the back when she curls around. Excellent job!

 
Aleksandar Vujovic says:
06/5/08  8:17am

T’sawesome. very cool, original idea and superbly executed indeed!

 
Marcus says:
06/5/08  8:40am

Brilliant!

 
Artisticulated says:
06/5/08  9:18am

Well done technically. Creepy parallelism with direct cut to girl spraying underarm. In effect saying, “If your skin dries out too much, it’ll just rip when you raise your arm”.

 
red pill junkie says:
06/5/08  11:33am

Very nice! :-)

 
uncle wayne says:
06/5/08  12:36pm

Beautiful! (And I’m so happy we didn’t have to get paste for that arm!)

 
Ryan says:
06/5/08  3:02pm

Oi! That advert’s showing in the UK too, it’s one of my current favourites (along with the new Creme Egg one).

 
Name: (required)
E-mail: (never shown publicly, but comments without working address will be deleted)
Website
Comment: