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JERRY BECK
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AMID AMIDI
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Rexona Skin Care Spots
by amid
June 5, 2008 6:11 am


Effective paper doll concept and fine execution in this series of South American ads for Rexona Skin Care. One of the spots can be viewed below, the rest can be seen at Coloribus.com. The agency repsonsible is Buenos Aires-based Vegaolmosponce, while the animation was created by Passion Pictures.

(via NotCot)

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    • 7 comments   posted in Advertising

    « « THIS WEEKEND IN NYC: MoCCA Art Festival   |   Trailer for Richard Williams DVD Masterclass » »

    06/5/08  6:32am
    Chuck R. says:

    Very Cool! I love the details, like the translucency of the cutout girl and the printing on the back when she curls around. Excellent job!
    06/5/08  8:17am
    Aleksandar Vujovic says:

    T’sawesome. very cool, original idea and superbly executed indeed!
    06/5/08  8:40am
    Marcus says:

    Brilliant!
    06/5/08  9:18am
    Artisticulated says:

    Well done technically. Creepy parallelism with direct cut to girl spraying underarm. In effect saying, “If your skin dries out too much, it’ll just rip when you raise your arm”.
    06/5/08  11:33am
    red pill junkie says:

    Very nice! :-)
    06/5/08  12:36pm
    uncle wayne says:

    Beautiful! (And I’m so happy we didn’t have to get paste for that arm!)
    06/5/08  3:02pm
    Ryan says:

    Oi! That advert’s showing in the UK too, it’s one of my current favourites (along with the new Creme Egg one).
    Write a comment.





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