There are few things more aggravating than when ad agencies and art directors troll the Internet for innovative animation techniques that they then pilfer wholesale without rewarding (or even acknowledging) the original creator. Technically, there’s nothing illegal about such behavior, but the fact that these deep-pocketed firms often take ideas from the most vulnerable people in the community–students and independent filmmakers–shows an awareness of their unscrupulous actions. This sort of thing unfortunately happens over and over again, two of the more recent examples being the cases of Javan Ivey and Takeuchi Taijin’s short A Wolf Loves Pork.
Saatchi & Saatchi’s Geneva office has proven that it doesn’t need to be that way and that agencies can collaborate respectfully with student filmmakers. They did just that for their recent “Africa is Moving” HIV/AIDS spot, which is posted above.
First, a little background: last March, we posted Cyclotrope, a film by British animation student Tim Wheatley. Many other sites posted it too and the film went viral within twenty-four hours of appearing on-line.