Scott Kravitz Scott Kravitz
Stop Motion

Scott Kravitz

Saturday night I attended a reception at the Cella Gallery in North Hollywood, which is currently featuring sets and puppets from Scott Kravitz’ award winning stop-motion short Loom. Kravitz has worked on various commercial stop-mo and CGI projects in L.A., Portland and San Francisco, from Robot Chicken and The P.J’s to the feature length Garfield and Scooby Doo movies. He even had a hand in the excellent closing credits animation in Madagascar 2. He animated the latter half of this outstanding United Airlines commercial (below, directed by Jamie Caliri), which won an Annie Award last year.

  • DianeM

    The gorgeous United Airlines’ spot ‘Heart’ featured paper sculptures and puppets by Megan Brain.

  • So many of the ads in this campaign were impressive, and this may be the best of the bunch. It’s a shame more commercials don’t utilize the way animation can tell a story and move its audience.

  • Beautyful! I played it once, and again, and again. Ill watch it some more!
    A couple of years ago I made an animated music video and this piece reminded me of it. I think mine it’s not as pretty and a bit sad. It didn’t get much airplay, so I hope some of you watch it and see what you think.
    I don’t know if this is the right place to share this, so if not, sorry!
    Daniel from México

  • Iritscen

    Ah, I remember seeing this on TV. It’s not only a treat for animation lovers, it’s a great commercial. It really grabs the attention of whoever’s in the room from start to finish, and even when the brand name comes in at the end, it doesn’t hit too discordant a note because the focus is on the human story rather than on the “fly United” message (not that this isn’t an age-old advertising technique). My favorite thing is the distinct, appealing designs; they have real character that doesn’t feel like it came from a corporate ad agency.

  • Ben K.

    Such a beautiful animation and ad.