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Sexy 1950s Camay Soap animated spots
 March 21, 2010 12:05 am
Who needs Viagra??? Just get a bar of Camay Soap! Check out this set of five smokin’ hot animated spots from the 1950s that our friends at Something Weird Video just unearthed (first one embed below; then watch #2, #3, #4 and #5). The animators were not shy about letting us see the leading lady’s charms in the bath tub, and each commercial is packed with unsubtle Tex Avery-inspired “erection” double takes. Check them all out. Inquiring minds want to know: who did them? What year? New York, L.A. or elsewhere? And for what market (Latin America? Europe?)? The credit to Technicolor on the main title might suggest these spots were intended to play movie theatres. Do any of our reader have any answers? (Thanks, Joe Bacon) 20 comments posted in Advertising, Classic 
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I swear I saw some nipples for a split second there…
Has a bit of a Halas and Batchelor look and movement to it, with different vocals and music dubbed in for the various European markets.
I wonder if Hugh Harman produced these? They sure do remind me a lot of his industrial film, “Easy Does It”.
Hi, Everyone!
I’m the one who sent the links to Jerry, asking for his help. I’m really stumped about their origin and where they were shown. I doubt these were shown on American TV because they’re over 60 seconds long. The music has a Latin beat and all the males in the cartoon have a Latin look to them (except the snowman). I also notice how the model is so pale compared to the darker skin tones of the males. Her walk reminds me of rotoscoping, which made me initially think it could have been from Famous or Fleischer and the Camay package design looks like late 40s/early 50s, from what I can deduce from my internet research. But, I keep coming to dead ends on further research. Any help in finding out any further information would be a big help! THANKS in advance to everyone!
Apparently the message is sex is okay as long as it’s clean.
I wonder who did this? The erection takes are hilarious.
I’m likely wrong, but these look kinda of like Paramount/Famous Studios (but with a biger budget) Nicely done, but I can’t help wondering how they would have come out if Tex Avery had directed these!!
Interesting that the word “colour” in “colour by Technicolor” is spelled the way it is. Doesn’t seem like this was meant for the US. Or maybe it was not even made in the US!?
Julian I noticed the “Colour by Technicolor” too, which led me down to a thread that these ads were made in England for Commonwealth audiences, OR they were made here for the British Empire/Commonwealth distribution. Could explain why they aren’t 60 seconds, since the BBC is commercial free–they may have been designed for theater screenings!
The “Something Weird” logo gets really annoying after watching a couple of these. There’s no excuse for it being longer than 5 seconds.
The rumba beat (and walk), and design of some of the mail characters suggest South America, but then why is the VO in English? Although devoid of explicit nipples, the breasts are clearly shown in places, so that suggests strongly against the puritanical USA as a target audience – yet the narrator has an American accent. A real puzzler.
Beautiful!
I think these ads would have a bit too racy for U.S. Movie Theatres of the 1950’s.
According to Proctor and Gamble (who still makes Camay), Camay was not introduced in the UK until 1958. I don’t think the ads are that recent.
The look of the male characters does suggest the ads are meant for the Latin American market. American products were exported into Latin American countries during WW2 when we could not export into Europe.
It was possibly made in either Great Britain or Australia.
Frank Tashlin did the same type of gags in The Girl Can’t Help It, Jayne Mansfield walks slowly by and the ice man’s ice block melts or their glasses break. Of course Avery did the same thing in those wolf films.
There’s some nice animation. Liked the ice skating scene where the skater skates close to the “camera”.
I don’t think its Fliescher or Famous. I guess the color is a little similar to Famous because Famous was probably Technicolor also.
The ads say “cake” of soap, rather than “bar”. Is this any clue?
I was guessing that this was the work of the Halas & Batchelor Studio in England, since I’ve seen commercials of theirs that look & feel exactly like this. But after “trying” to do some research, I found this add in this 1958 issue of Business screen magazine that listed Rudy Swanson Productions (an old commercial/film house in Illinois) making TV commercials, including ones for Camay Soap. You never know, it COULD be them.
Here’s the page I found. It’s in a scanned & PDF-ed document, their listed on page 142. http://www.archive.org/stream/1958businessscreenmav19rich#page/142/mode/2up/search/camay
The look and feel of these seem very late 1940’s to me, not 50’s. And could it be possible that these were shown in Canada? (Hence the “colour” spelling.)
Showing the men Curling may also be a clue as to origins or intended target.
I don´t think this is the work of Halas & Batchelor. My guess is that it was made in France, since some of the characters have a certain continental, Gallic flavor (even if Camay wasn´t introduced in France until 1958, just like in the U.K., it could have been done for the overseas market, hence the English dialog).
Either way, it’s that classy sort of theatrical advertising America missed.
Haw! Great stuff!
I agree with everyone else about the year it was made. The clue for me is the woman’s 1940’s style hair, which along with the musical style of the jingle narrow’s it down to about 1949-1952. But I wouldn’t be fully surprised if it was made later.