“SFW–XXX” for Diesel “SFW–XXX” for Diesel

“SFW–XXX” for Diesel

Diesel commercial

I have no idea what it’s advertising and the idea is not exactly original, but this Diesel online viral titled “SFW–XXX” is silly and entertaining enough to merit a post. The commercial was directed by Keith Schofield of The Viral Factory and the spot’s animation directed by Neil McFarland at Big Animal.

(via Motionographer)