“SFW–XXX” for Diesel

Diesel commercial

I have no idea what it’s advertising and the idea is not exactly original, but this Diesel online viral titled “SFW–XXX” is silly and entertaining enough to merit a post. The commercial was directed by Keith Schofield of The Viral Factory and the spot’s animation directed by Neil McFarland at Big Animal.

(via Motionographer)


  • http://www.spiteyourface.com Tony Mines

    I already saw this nine times today from other sources, which makes me really internet. But I’m obviously not all that internet since that link to Encyclopedia Dramatica (which I never heard of) lead me on a seemingly endless research thread of other internet phenomenon I never heard of. All of a sudden I’ve lost an hour, but at the same time feel like I’ve never even been on the internet before.

  • Sarah

    The hell? strangely enough I loved it! But what the is it advertising? The safest most amusing fun you could ever have?

  • Ewan

    Don’t forget the true trailblazer of corn porn – Troll 2 by Claudio Fragasso.

  • ted

    yeah thats just gross…

  • Jorge Garrido

    Tony: This will be a strange and scary journey that will last at least 100 years. Remember to refrain from breaking rules 1 & 2 in public.

    As for the commercial… I give it an OVER 9000!!!!!!!!!!!!!!!!!!!!!!!!!! out of 10.

  • Ed

    I love SFW. Great for the office.

  • Chris Sobieniak

    Being reminded of an YTMND that did this sort of thing. It’s slightly creative in my opinion what they could get out of that.

  • http://www.thepra.com.au Eddie

    GENIUS! i love it. Such a simple concept but done so well. I wish more commercial campaign briefs gave me this freedom. I think Robert Crumb would be proud

  • Saturnome

    Did I just saw a link to Encyclopedia Dramatica… !? omg.

  • Pedro Nakama

    Ahhhh Flash. It is the way of the future.

  • http://checkeredgeekcartoons.blogspot.com Zach

    Uh, yeah. CB linked to ED… I’m surprised the internet didn’t break. The Brew has covered rule 34 though, so I guess it wasn’t the most shocking thing to me.

  • http://www.animationinsider.net/ Aaron H. Bynum

    Odd, funny, and sad; all at the same time.

    I’ve seen doctored stills like this for some time, but I’ve never seen video…

  • http://www.rohitiyer.com/ Rohit Iyer

    Funny and actually hardly SFW!

  • Thad

    It looked like Bea Arthur was getting nailed in that one shot. How old is this footage?!

  • Steve Gattuso

    Looks like 80′s stuff, given the hairstyles.

    This is SO ripped off from Something Awful. They were doing things like this as far back as 2002

  • Action Jackson

    All that clip needs is Louis Armstrong singing “What a Wonderful World.”

  • http://roulettesecretsuncovered.co.uk Ryan G

    The banana girl – is that Veronica Zemanova?