nisshin_ghibli nisshin_ghibli

Studio Ghibli Does Cute Cats As Well As Anyone

Japan’s Studio Ghibli may not have any feature films in production at the moment, but they’re still producing animation. They released their latest work today: a 30-second spot for Japanese food and manufacturing conglomerate Nisshin Seifun featuring the cutest darn collection of brush-inked cats you’ve ever seen.

The hand-drawn spot, which draws upon traditional Japanese sumi-e painting, was directed by Ghibli mainstay Katsuya Kondo (animation director of Ponyo and From Up on Poppy Hill). For more info on the piece, visit the Nisshin website (in Japanese).

The main cat character is based on an illustration by Ghibli producer Toshio Suzuki and has appeared in a couple other commercials since 2010:

And while we’re on the subject of food and Studio Ghibli, here’s footage of Hayao Miyazaki cooking a late-night dinner for his crew as they worked overtime on Spirited Away.

  • jhalpernkitcat

    That is pretty darn cute–what more could I want–cute cats and lovely animation.

  • Doug

    That first spot seems to be a slight nod to My Neighbors the Yamadas. Love it!

  • Inkan1969

    Anyone know if Ghibli has any plans to return to animated feature projects?

    • seeing how the studio has not been able to make back enough money needed on their past 3 films, it is highly unlikely. The company is hurting financially right now, so to release another feature film, it could probably shut down the entire studio if they did not make back the needed amount of money from it :/ They might release a new short in the future, but unfortuneately, you can only see those at the Ghibli museum

      • HB

        Are you serious right now? lol

  • Mister Twister

    I want to know what kind of noodles those are. I love them, but want to consume them without resorting to instant noodles.

    • Cindy

      If you have an Asian market near you many of them sell fresh ramen noodles. Much tastier than the instant kind! That’s all those look like to me.

  • Jon

    Great videos. I was actually surprised to see at least a few people eating noodles with forks. This is Japan in the 21st Century, indeed.

  • Strong Enough

    go watch Kingdom of Dreams and madness. now

  • Given they’ve been doing these ads for quite a while, I’m sure we’ll see more of these cats for years to come!