“The Man Who Had Never Been to the Cinema” “The Man Who Had Never Been to the Cinema”

“The Man Who Had Never Been to the Cinema”

Telecine is a suite of cable movie channels in Brazil. This beautiful spot by Beeld Motion (Eduardo Tosto, Greco Bernardi, Luiz Maggessi, Marcelo Mourão,Papito, Victor Seabra, Filippo Johansson) uses five different directors, using different techniques, to relay its core message to stay home and watch movies.

Client : Rede Telecine
Direction, Design and Animation: BEELD
Audio: BEELD
Copywriter: Alex Mendes (Telecine)
Voice over: Juca de Oliveira

  • Very good animation and mood!

  • Lucy

    I think i got the message just the opposite way. To turn off tv and go to a movie theater. I loved all the styles!

  • Dave

    I read it as “go to the cinema” as well. It just happens to be sponsored by a cable company. I could be wrong. Great piece either way.

  • That was really good how it transitioned from one style of animation to another.

  • I don’t think I’ve ever seen a transition between such varied styles done so seamlessly. Incredible work.

  • Bill

    This brings up an interesting point. How can someone produce popular culture without seeing popular culture? I’ve had directors and artists who do not even own a television. Sure, you’ll pick up bits and pieces, but isn’t it better to be fully informed?