The new ass-kickin’ Michelin Man! | Cartoon Brew: Leading the Animation Conversation

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The new ass-kickin’ Michelin Man!

October 7, 2009 9:00 pm

AdWeek is reporting on a new Michelin Tires ad campaign that transforms their 111 year old rubber-man mascot into an ass-kicking, tire tossing super hero. Psyop produced the new TV spot (below) for the TBWA\Chiat\Day agency. Have a look:

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19 comments posted in Advertising

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10/7/09 11:42pm	DN says:
	What a buggy player. Keeps restarting.
10/8/09 12:30am	Chris Sobieniak says:
	Thank god, for a minute there I thought they were changing his design radically.
10/8/09 4:16am	joecab says:
	Me too: i thought he was gonna be all slimmed down and buff. Whew!
10/8/09 5:41am	Kelseigh says:
	Utterly unable to watch it. Player keeps restarting, I’ve only made it through about 4 seconds or so.
10/8/09 6:07am	Greg Baldwin says:
	http://www.youtube.com/watch?v=JcFZWa8zH2w Seems oddly derivative.
10/8/09 7:17am	Mike D says:
	The music and Narration slightly reminds me of the Gorillaz track: “Fire Coming Out of the Monkey’s Head”
10/8/09 7:29am	Paul N says:
	Good Lord! He’s disemboweling himself!
10/8/09 7:50am	Jason says:
	Man, I wish I could get rid of MY spare tire that easily!
10/8/09 8:45am	ben colbourn says:
	looks like if i move my mouse outside of the player is when it restarts. also, that hero sacrificed his rubbery innards to save those people. what a hero!
10/8/09 8:54am	mick says:
	I thought it was going to be a whole lot worse than that from your discription but it was actually not so bad. A wee bit of a snappier edit would help.
10/8/09 9:09am	Tom Pope says:
	Go Bibendum, it’s your birthday.
10/8/09 10:10am	Peter Campofiori says:
	Is he related to the Stay Puff marshmallow guy?
10/8/09 11:50am	Steve Schnier says:
	The music doesn’t suit the visuals. Sound effects — What? No sweetening? They only made half a commercial here.
10/8/09 12:05pm	Sabrina says:
	By reading that caption, I also thought they were going to redesign him… phew
10/9/09 9:22am	edgertor says:
	this is an OLD bibendum concept they’re working with! he used to frequently take tires out of his belly: http://www.greatmodernpictures.com/vb25.jpg http://www.trueartworks.com/large/0000-1058.jpg http://www.dvorak.org/blog/wp-content/uploads/2007/01/bibendum.jpg
10/9/09 7:57pm	Monty Lawton says:
	I just produce a short film on logos and brands. This is very close to the original intent of the creator, and FYI Michelin is one of the very first brands to create an identity. Cheers to the creators for looking back to the history. I suggest a quick wikipedia for any artist.
10/11/09 9:00pm	Adam Hevenor says:
	I like it, but this seems like blatant rip off of the gorillaz.
10/18/09 1:57pm	Cady says:
	Why are the comments not gushing at how delicious this ad is?? I adore that granny fighting for her purse.
10/31/09 11:10pm	Casey says:
	This is absolutely stolen from the Gorillaz song. Its like ridic. How did they even get away with this? The music is practically identical, and the lyrics are exactly the same, they just changed it to tire ideaology. F michelin.

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