I was flipping through the paper today – the entertainment section – and came across a trio of the ugliest movie ads I’d ever seen. The fact that they were for animated features (or mostly animated features) didn’t help ease the pain. In fact, I found them downright embarrassing (Click thumbnails below to see larger images):
Regardless of these films entertainment value, or their effectiveness in generating box office bucks, the ads are atrocious. To the general public they represent the current, sad state of theatrical family fare and could (despite Pixar’s best efforts) perpetuate negative stereotypes on animated films. What happened to style? To appeal? To a sense of wonder? Call me old-fashioned, but the ugly anthropomorphic things staring at us in these ads are not cartoons – they are simply another bunch of freaky flickers.