Brew reader Leo Santos introduced me to the fantastic work of Brazilian animator Daniel Og, who animated this series of eight 30-second spots for Canal Futura—one for each of the UN’s Millennium Development Goals:
- Eradicating extreme poverty and hunger,
- Achieving universal primary education,
- Promoting gender equality and empowering women,
- Reducing child mortality rates,
- Improving maternal health,
- Combating HIV/AIDS, malaria, and other diseases,
- Ensuring environmental sustainability, and
- Developing a global partnership for development.
Og’s eccentric animation style tweaks the conventional patterns of movement. His characters jolt around the screen with an aggressive staccato edge, and everything’s just a little wobbly, but make no mistake, it’s skillful artistry done for effect.
After seeing these spots, I checked out Og’s reel, and while there are hints of the individualistic quirks that make these commercials special, it’s clear that Og’s creativity flourishes most when he works within his personal funky contour-line drawing style. Here’s hoping we get to see a lot more of that because it’s quite unique.