Remember that rare Leon Schlesinger merchandising manual we posted about a year ago? Here’s how one Looney Tunes licensee used it. Dan Goodsell recently posted these rare ice cream packages (click thumbnails below to view enlarged image of each) on flickr. Dig the blue hairy Daffy Duck, the early still-evolving Elmer and note the fact they chose to use the obscure Fluffnums (from Tashlin’s Porky’s Romance) and “Patrick” Parrot (from Avery’s I Wanna Be a Sailor) as representative Looney Tunes.
Frankly, I learn almost as much about old cartoons from their merchandising as I do from watching the cartoons themselves. Thanks to Dan Goodsell for continuing his archeology in this area of research. Check Dan’s blog regularly for new finds – and updates on Mr. Toast.