Vintage Cartoon Ice Cream Packages | Cartoon Brew: Leading the Animation Conversation

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Vintage Cartoon Ice Cream Packages

May 30, 2009 12:00 pm

Remember that rare Leon Schlesinger merchandising manual we posted about a year ago? Here’s how one Looney Tunes licensee used it. Dan Goodsell recently posted these rare ice cream packages (click thumbnails below to view enlarged image of each) on flickr. Dig the blue hairy Daffy Duck, the early still-evolving Elmer and note the fact they chose to use the obscure Fluffnums (from Tashlin’s Porky’s Romance) and “Patrick” Parrot (from Avery’s I Wanna Be a Sailor) as representative Looney Tunes.

Frankly, I learn almost as much about old cartoons from their merchandising as I do from watching the cartoons themselves. Thanks to Dan Goodsell for continuing his archeology in this area of research. Check Dan’s blog regularly for new finds - and updates on Mr. Toast.

(Thanks, Billie Towser)

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13 comments posted in Advertising, Classic

« « UP talkback | Worst. Disney Poster. Ever. » »

05/30/09 12:27pm	Brandon says:
	I imagine Elmer is about to open up his violin case, take out a gun and shoot Fluffnums.
05/30/09 3:57pm	vzk says:
	I always thought Elmer and Egghead were different characters.
05/30/09 4:41pm	David Gerstein says:
	Elmer and Egghead are different characters. Elmer pre-1940 has squinty eyes, a bald head, and what would be the later Elmer’s “non-hunting” outfit (derby hat, coat with high starched collar). Egghead has wide, reflective eyes and (in DAFFY DUCK AND EGGHEAD, A-LAD-IN BAGDAD and COUNT ME OUT) bowl-cut black hair. Both have the huge nose and the Joe Penner voice, but this was intentional—though the two were never seen together, they were originally promoted as brothers. No kidding. 1970s staff interviews blurred the two together into one, leading to the old-time CW that Egghead became Elmer. But t’ain’t so, McGee.
05/30/09 6:35pm	Saturnome says:
	Very interesting! So they were brothers!
05/30/09 8:05pm	Mitch Kennedy says:
	I Wanna Be A Sailor was one of my favorites as a tot. I haven’t seen it since!
05/31/09 5:47am	dwestburg says:
	I want to know if anyone has seen the “free gifts” offered on the package. Would be interesting to see how the characters turned out as necklace/bracelet charms.
05/31/09 5:13pm	Brandon says:
	Yes, Egghead and Elmer were different characters, and they may have in fact been brothers. But until someone posts actual proof of them being identified as “brothers”, I will remain dubious on that aspect.
05/31/09 5:16pm	Jody Morgan says:
	I Wanna Be A Sailor was one of my favorites as a tot. I haven’t seen it since! http://refrederator.com/cartoon/i_wanna_be_a_sailor Not sure how the quality of that print compares to the dollar DVD that I have, but hopefully it’ll be good enough. “I Wanna Be a Sailor” is one of my favorite ’30s Avery cartoons, so I was tickled to see its star featured, however briefly, in merchandising.
05/31/09 6:39pm	Chogrin says:
	These are fantastic!
05/31/09 7:17pm	fanny says:
	Egghead Fudd & Elmer Fudd? http://www.cartoonbrew.com/wp-content/uploads/looeybook11.jpg I Wanna Be A Sailor (Tex Avery): http://libsyn.com/media/refrederator1/ReFrederator_26_5.m4v Patrick Parrot: http://www.cartoonbrew.com/wp-content/uploads/looneybokk13.jpg
06/1/09 12:38am	MGH says:
	There is a promotional item [a napkin] from the early 40’s, that pictures the Elmer Fudd character wearing a small cap, but his name is listed as “DOC” There must be at least one expert here who can explain this phenomenon.
06/1/09 8:11am	Joe says:
	@MGH haha, it seems they took Bugs’s “What’s up Doc?” literally.
06/2/09 6:27pm	OM says:
	…”Fluffnums”? “Fluffnums”?? And to think I believed John K. had cornered the market on lame cartoon characters…:-/

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