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JERRY BECK
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AMID AMIDI
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White is for Witching Trailer
by amid
May 6, 2009 11:27 am


White is for Witching

I’ve linked to a number of animated book trailers in recent months, and the trend appears to be growing. In the overcrowded fiction marketplace, these trailers are a smart way of standing out from the pack and allows publishers to turn audiences on to books they may have otherwise not heard about. The latest book trailer I’ve found is for the book White is for Witching by Helen Oyeyemi. The trailer can be seen on the book’s website WhiteisforWitching.com. The spot’s illustrations were created by Jon Klassen and animation/compositing work was done by Julia Pott.

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    • 4 comments   posted in Advertising, Books

    « « The first sound Krazy Kat cartoon: Ratskin   |   Two Books You Must Have in October » »

    05/6/09  12:12pm
    Sues says:

    It’s like if Saul Bass did a trailer for Tim Burton!
    05/6/09  8:24pm
    Viridis says:

    Guaaaaaagh. That trailer was so very, very creepy. Which means it’s done it’s job, as my interest is now piqued and I am officially freaked out. I shall have to keep an eye out for this one.
    05/7/09  9:44am
    Adam says:

    Wow.

    That certainly did the trick. I’m going to get that book.

    Creepy, with good atmosphere… the tearing away and uncovering of plot hints I thought was a good visual metaphor for a horror/mystery sort of novel. Great idea.
    05/7/09  10:55am
    genevieve says:

    Amazing. It’s great seeing Jon Klassen’s style with an eerie take!
    Write a comment.





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