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World Wildlife Fund PSA by Stephen Watkins
 February 12, 2009 12:02 pm
Stephen Watkins, repped by Melbourne’s XYZ Studios, created “Tick,” a stylish PSA for the World Wildlife Fund. The piece, set to Fleet Foxes’ “White Winter Hymnal” (which has its own animated music video too), makes effective use of digital animation and CGI to create a hand-crafted feel. The agency behind the piece, Leo Burnett Sydney, gave the following brief to the filmmaker:
(Thanks, Tony Sykes) 5 comments posted in Advertising, CGI 
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That’s a really cool piece. Cool band too, the Fleet Foxes’ album is really a work of art in itself.
I support the WWF every Friday night on payperview!!!!
Nice, and I like the music. Though the lyrics are rather dark (kids heads falling off, their blood turning the snow as red as strawberries, etc) for this type of ad. Didn’t anyone at the agency listen closely?
Jed i think you missed something in your translation…
I was following the pack
all swallowed in their coats
with scarves of red tied ’round their throats
to keep their little heads
from fallin’ in the snow
And I turned ’round and there you go
And, Michael, you would fall
and turn the white snow red as strawberries
in the summertime
I love this ad. I like watching it, I like listening to the song, and it makes me want to give WWF money. Therefore, it’s a total win all round for them.