“South Park” Creators Trey Parker and Matt Stone Launch New Company, Important Studios

South Park creators Trey Parker and Matt Stone announced the formation of their own production studio today. The cheekily named Important Studios will be supported by revenue from South Park and the Broadway musical Book of Mormon. One of the first projects Parker and Stone intend to develop is a film version of their hit musical. More details about their plans can be found in this NY Times piece. The official press release follows:

NEW YORK, NY (January 14, 2013) – Trey Parker and Matt Stone, the co-creators of “South Park” and “The Book of Mormon,” and The Raine Group, a boutique merchant bank focused exclusively on entertainment, digital media and sports, announced today the formation of Important Studios, a new venture consolidating Parker and Stone’s creative work and future projects into one company.

Important Studios will look to build on the duo’s unmatched success across the film, television, live stage, and digital platforms. Raine will take a minority stake in the company, providing advisory services as well as financing for future projects. Important Studios plans to continue the growth of the “South Park” and “Book of Mormon” franchises, create new content across different media, and expand distribution of Parker and Stone’s work worldwide.

“Trey and Matt are unique content creators, having built two iconic global media brands. They have established themselves as thought leaders in the entertainment and digital world, while at the same time using satire to make their audience aware of critical social issues,” said Joe Ravitch, co-founder of the Raine Group. Jeff Sine, co-founder of the Raine Group added, “It has always been core to Raine’s thesis to align ourselves directly with extraordinary content creators, and we are excited to partner with Trey and Matt to create new global entertainment properties.”

“Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves,” said Parker and Stone. “We hope to work with ourselves for a long time and are excited to now work with ourselves in a much greater capacity.”

Parker and Stone are the co-creators and executive producers of “South Park,” which began airing in 1997 and has won four Emmy Awards as well the Peabody Award. South Park, the longest-running animated series on cable, is now in its 16th year. Comedy Central is owned by Viacom’s MTV Networks. Parker and Stone are also the co-creators, along with “Avenue Q’s” Bobby Lopez, of the hit musical, “The Book of Mormon.” The show is currently completing its second year on Broadway. The Book of Mormon launched its first national tour in August, a third company in Chicago in December, and a West End production is opening on March 21, 2013. “The Book of Mormon” received nine Tony Awards in 2011, including Best Musical and Best Director for Parker; the New York Drama Critics Award for Best Musical; five Drama Desk Awards; four Outer Circle Awards; the Drama League Award for Best Musical, as well as the GRAMMY Award for Best Musical Theater Album. In addition, Parker and Stone’s work on the film “South Park: Bigger, Longer & Uncut” has earned them an Oscar nomination, as well as an LA Film Critics Award, a NY Film Critics Award, and an MTV Movie Award.

The Raine Group has in excess of $500 million in assets under management and has completed a number of principal investments, including multimedia producer Vice Media, browser-based games giant Jagex, celebrity–curated ecommerce platform OpenSky, global multimedia fitness leader Zumba Fitness, leader in electronic transcript exchange Parchment, and event producers C3 Presents.

Parker and Stone were represented by their longtime lawyer Kevin Morris of Morris Yorn Barnes Levine Krintzman Rubenstein Kohner & Gellman, P.C. and Paul, Weiss, Rifkind, Wharton & Garrison LLP. The Raine Group was represented by Cleary Gottlieb Steen & Hamilton LLP.

(Trey Parker and Matt Stone image via s_bukley/Shutterstock)


  • Thomas Anderson

    This is awesome

  • wever

    What company is South Park produced under?

    • http://ryuuseipro.blogspot.com/ John Paul Cassidy

      Their company was originally called Braniff Productions (yes, named for the Braniff airline company!), before they changed it to Parker-Stone Studios ten years later (alternatively known as South Park Studios). SOUTH PARK has been produced for Comedy Central.

    • http://bakertoons.blogspot.com/ Charles A. Brubaker

      I believe the studio is simply known as “South Park Studios”.

  • http://cartoonsforbreakfast.blogspot.com/ Brian C.

    Love the idea of them branching out a bit. Also, is it just me, or does Trey look like he’ slowly turning into Bill Murray?

  • Matt P.

    I remember them making a production company called “Important Pictures” like 6 or 7 years ago. They were supposed to make a Godzilla parody and I think some basketball film. Have no idea what happened to it but here’s hoping this studio goes somewhere.

    • george c

      are you thinking about baseketball?

    • Austin

      A South Park Godzilla parody would be freaking epic

  • http://artnote.blog.com Stephen

    “Boutique merchant bank” sounds like something Trey and Matt thought up.

  • http://www.stevenmatarazzo.com Steven

    Very awesome news! I’d be very interested to see what they do with this studio.

  • victoria

    “South Park: Bigger Longer & Uncut” should’ve won an oscar for “Blame Canada”, but at least they got an MTV award for “Uncle F@%&*”.

  • Matt Sullivan

    I’d like to work with those guys, except every animator I’ve ever spoken to says it’s a nightmare to work for them.

    • http://erikbutter.blogspot.com Erik Butter

      the only thing fun working with them is perhaps thinking up the story’s.
      I think doing the actual animation there would pretty much suck!

    • wever

      Look out everyone. The new senior executives for the future of animation in this country are the two guys who make poop jokes every week.

    • Zac

      I think that has a lot to do with their insane production schedule, which is only necessary because the content is very current. It’s been a while since I’ve watched a ‘making of’ but they go from idea to story to animation in a week.

      I can’t imagine producing a play every week is any less strenuous either. Maybe they just like being stressed out all the time.

    • J

      I’m sure that’s only because they work a heinous TV show that relies on the week’s news for it’s topics of discussion. They probably know full well what a “normal” production schedule is supposed to be and if they made something animated, it’d probably by just as good as anything else.

      God willing they do. Can you imagine?

    • Julian

      Animating is a BITCH to any story focused animator/cartoonist. The only job I could see being awesome, is being a writer. And from what I gathered from six days to air, writing the episodes is something animators usually don’t have a part in.

  • http://milesthompsonportfolio.blogspot.com/ Miles Thompson

    I’m so excited, because guys like this will be around FOREVER ! They’ll leave an important eternal “CAN DO” legacy in the laughing realms of comedy, and elegantly call BULLSHIT on anyone that soft-shoes, peddles snake oils, or cakewalks around social injustices. Send in the civil-copper-clowns! YES – what will they do ? The question leaves the world’s tastebuds titillated anticipating MORE MORE MORE !

    • wever

      Nice commercial pitch.