If LEGO can have its own movie, so can crayons. At least that’s the thinking behind The Hero of Color City, an animated feature being distributed in the U.S. by Magnolia Pictures, which also distributes the Oscar-nominated short films as well as documentaries like Jiro Dreams of Sushi and Blackfish. Color City will be released into theaters and on iTunes/OnDemand October 3, 2014.

The Hero of Color City was animated by Indian studio Toonz Animation and directed by former DreamWorks management figure and current ASIFA-Hollywood president Frank Gladstone. The producers are Max Howard, former head of Warner Bros. Feature Animation, and John D. Eraklis. Headlining voices include Christina Ricci, Rosie Perez, Wayne Brady and Craig Ferguson:

Each night, when Ben falls asleep, his Crayons’ magical Crayon Box transports them to Color City, a world of dazzling hues, soaring fantasy and the whimsy of childhood. When Yellow is accidentally left behind in Ben’s room, she awakens two Unfinished Drawings: King Scawl, a huge monster, and Gnat, Scrawl’s sidekick. They follow Yellow to Color City and claim the enchanted Rainbow Waterfall and all of its color for themselves. Soon Color City will fade and our lovable crayon characters will disappear.

It’s up to Yellow and her pals, Blue, Green, REd, and the twins, Black and White, to save the day. Meeting with fantastical creatures and fun adventures along the way, Yellow discovers she has more courage than she knew and learns to believe in herself and to count on the support of her friends. Replete with valuable life lessons, The Hero of Color City will entertain and inspire.

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