Anime TV spot for Tokyo Disney Resort

It’s not your grandfather’s Disney studio: this anime TV spot for their Tokyo Resort theme park shows up online the day after Glen Keane resigns. Sorta sums it all up, doesn’t it?

(Thanks, Chris Sobieniak)


  • Cody

    Eh, kinda a stretch to connect the two…don’t ya think?

  • Confusion

    OK, the animation style doesn’t exactly scream ‘Disney’, but I thought it was really lovely regardless. The emotional aspect of the ad also did a great job of keeping to the spirit one would usually expect from a disney theme park commercial, at least imo anyway.

    • I’m Confused too

      I dunno about that, yes & no. To me this Theme Park ADVERTISEMENT short doesn’t exactly pull on my heart strings in the right kind of way, it simply kicks them in the stomach & says “you’re welcome”. Yes it makes its point & is well done in its own way, but I wouldn’t call it “lovely” or swoon over it as a complete animation or artwork because of its hollowness & its somewhat reaching, grasping, groping in what it is TRYING to instil in you & what it it really represents. I actually feel slightly worse for feeling anything emotional or “nostalgic” from it at all. I dunno… perhaps that’s just the cynicism that greets you in your 20’s when you realise how much of world media is just advertising & shit & that there are far less things out there in general that really try to be great & have a deep/noble cause or point of connection to them for the general good than you had originally hoped.

      And suddenly you stop wondering why people drink alcohol & stuff…

  • http://robertkohr.com Rob K.

    Still more 2d animation than disney has done in the last 2 years.

    • http://gastrophobia.com DavidMcG

      What about the new Winnie the Pooh movie that came out just last year?

      • wever

        He was making an exaggeration to express and idea. That while Disney has gotten better about hand-drawn animation, in the long run it DIDN’T DO ANYTHING, to the point where they NO LONGER HAVE ANY HAND-DRAWN FEATURES IN THEIR FUTURE PIPELINE– A-GAIN!!

  • Mapache

    Well, they needed to put that message up in a language people form Tokyo could understand.

    That’s their visual culture.

  • http://ramona.com mitzie

    thought it was awesome!

  • tonk82

    Nicely done ad, imho. And frankly, very Disney-sh. Tokyo Disneyland has been producing this kind of stuff for quite a while.

    Can’t see what this has to do with Glen Keane, honestly.

  • dbenson

    Found myself thinking of Robot Carnival, which had a similar sequence set in sort of a robo-themed Tokyo Disneyland.

    • Chris Sobieniak

      It was a cool sequence in the film (Starlight Angel).

  • Fernando Ventura

    Italy and Japan. The only places where you still can find locally-inspired Disney things nowadays.

    • Chris Sobieniak

      Certainly.

  • http://maketeanotwar.co.uk Gagaman

    Bit a of a silly back handled comment for is actually quite a wonderful little animation about someone growing up and finding love at Disneyland. Who cares where it was animated and what style it is in, to be quite honest, when the result is something so heartfelt especially for a commercial.

  • Maya

    Wow, 2D animation in a Disney related thing. Now that’s a stretch.

  • http://www.mike2d.blogspot.com Mike Caracappa

    Nice animation for the add. Do you know what studio produced it?

    • http://plannedbanter.com plannedbanter

      I don’t know the studio but the character designs remind me of Range Murata for some reason.

    • Shunka Shuutou

      Madhouse.

      • willbot

        not madhouse.

  • http://none jacques demiguel

    how stinky !

  • http://www.parkeology.com Shane

    I thought this was a beautiful commercial. Compare the magic in that commercial with the jokey Jungle Cruise animals from the stateside parks. Tokyo always seems to get the best!

  • http://allofmyheroes.blogspot.com/ Jeaux Janovsky

    I hear in the uncut version she flashes her boobs when they’re riding splash mountain.

  • wever

    You’d think they would have a translated version of “A Dream Is A Wish Your Heart Makes”!

    • Mousketeer

      Nope. A good deal of the popularity of Disneyland in Japan is how American it is.

      It’s us Americans who can’t be bothered with other cultures and demand everything be translated into English for us.

      • wever

        … I suppose that’s true. But it’s hard to believe there isn’t a dubbed copy of Cinderella being sold there?? They already dub a lot of our stuff into Japanese anyway!

      • Chris Sobieniak

        I’m sure they don’t mind watching it subtitled too.

  • http://www.animehell.org danno

    I’m gonna be singing that song for the next week.

  • sarah

    that was beautiful. I got a little teary-eyed from it. I wanna go to Tokyo now.

  • http://www.spiteyourface.com tony mines

    uh draym is a wush yar hurt makes?

  • http://youtube.com/user/Mesterius1 Mesterius

    “Sorta sums it all up, doesn’t it?”

    Um… no, not really.

  • Gobo

    Given that Tokyo Disney Resort isn’t owned or run by Disney, no, a piece of locally-produced animation to promote it doesn’t sum up anything about Glen Keane’s resignation. At all.

    • Matt

      Wait..how is it not owned or run by Disney?
      Are you saying Disney doesn’t oversee the park in any capacity?

      • http://voyagesextraordinaires.blogspot.com Cory Gross

        The Tokyo Disney Resort is owned and operated by the Oriental Land Company, who licences the Disney brand and contracts Imagineering to develop the parks.

        One might even argue that the reason the Tokyo Disney Resort is so awesome is because the OLC has actually chosen Disney as a brand, has faith in its ability to draw crowds and basically gives Imagineers free reign. On the other hand Disney nowadays doesn’t know what the Hell they are doing and seems more embarassed by themselves than anything else (ie: Avatarland, the fiasco of John Carter’s anti-marketing).

      • Matt

        Disney licenses the brand, and the attractions to ‘The Oriental Trading Company’ which runs the parks, owns the land, and decides what they want to do. Disney owns the trademarks, copyrights and everything else that is developed for the Parks but they don’t outright own them. Disneyland Paris, is also not owned outright by Disney, but by Disney and a panel of banks.

      • Chris Sobieniak

        All in all, just another fine example of Licensing 101!

      • Gobo

        As the other folks said, the OLC owns and runs Toyko Disney and hires Imagineers as freelancers to work on rides and theming. Disney gets a licensing cut from the park, of course, and oversees their brand identity, but is otherwise not involved in the park at all.

        If you want to see what Imagineers can do when cut loose, do a quick search for “Tokyo DisneySea”. That park’s astounding.

  • Derik

    So go to Disney, meet a random guy, go on rides with him, **** him on the ride, have his baby, die old.

    …yeah, dreams come true! Why do Disney animated segments involve a “go out and get married” message…ugh, I want more cute winnie-the-pooh!

    • wever

      Blame it on the 30-minute run time.

      You know. What Nickelodeon is doing now!

    • Vzk

      “Why do Japanese animated segments involve a “go out and get married” message…”

      Fixed.

      (Must be a way to tell Japan to produce children, considering its declining birth rate)

  • Lucy

    It’s like they scripted, storyboarded, and produced an entire animated segment in a night in order to undermine Glen Keane’s retirement and show that Eastern animation is taking over!

    …C’mon. >.>; Modern anime was inspired mainly by Disney and Mickey Mouse, Tezuka admitted it himself. The two have an interchanging, years-long history. And no one made this commercial with the thought of bashing Western animators or Disney. Let’s just be happy it’s nice, decent, creative animation.

  • http://hobsonproductions.blogspot.com/ Kevin

    The animation is pretty good and I enjoyed the way time kept passing by for girl.

    Also, for a second, I thought that was “Wish Upon a Star,” but now realized it’s the “Dream” song Cinderella sang in the beginning of her film. I can’t believe I mixed those up.

    • http://youtube.com/user/Mesterius1 Mesterius

      Glen Keane would be shocked!

  • John

    What? Seeing that video of him design those insipid baby dolls for the Disney Princess brand sums up a lot more then some month old ad for a Japanese theme park.

  • Andrew Kieswetter

    Very nice and sentimental,I like it.

  • Daniel J. Drazen

    The only way this could relate to the Glen Keane resignation would be if Keane had done a Disneyland commercial himself, then you could compare the two approaches. CB made the same mistake with “My Little Pony: Friendship Is Magic” in that it didn’t judge the toon on its merits but tried to make some larger point instead. Let us draw our own conclusions.

  • Lola

    Better than any theme park commercial we get in the US.

  • http://www.mynameispj.com PJ

    I’m with everyone else who liked this.

    Really the only issue I had with it was that the constant attempts to obscure the husband’s face were so obvious that it kind of tripped up an otherwise immersive little story (although to be fair, the joke with her smiling at the camera on Splash Mountain and him cowering was a nice touch)

  • Matthew Sullivan

    I actually like this. It’s not bad. made for Japanese market for sure, but since when is that a bad thing?

  • CTM

    All it is is a Disney Land commercial catered to another country’s tastes. There’s nothing wrong with it at all.

  • Andrew Kieswetter

    Out of curiosity,who directed this? It reminds me of the Love Hina anime series.(which I liked) Did Yoshiaki Iwasaki (who directed the LH series) direct it?

  • Vzk

    Typical faceless guy from Japanese porn games and cartoons.

    • yuma

      You’re generalizing. What if some anime fanboy says all western animations are nothing but kiddy shows?
      Even non-porn Japanese games have faceless guy, mind you.

      I have different interpretation than some people’s generalization. To me, the commercial is made for female audience which it’s trying to say, “Disneyland will always be here for generations to come. You may meet your possible dream man and bring your future children too”. That dream man can be anyone therefore he’s anonymous(faceless). It’s not like they’re going to put some celebrity face or something.

      Now to slightly different subject.

      Is it just me or some people here are bitter because Japanese defiled “holy” Disneyland image with their “inferior” anime caricatures?

      There are enough people who can draw decent Disney animation. Or is 2D animated commercial so low-class for highly refined Disney feature animation?

      Unlike here in the US, Japan and other Asian countries are still upholding the spirit of drawing commercial 2D animation regardless of format. So Americans shouldn’t draw high quality 2D animation due to high cost? Japanese are producing one season of TV animation for $2 to $3 million. Then figure out how to become efficient.

      It’s our fault for letting uncreative business people farm out skilled labors by making creatively poor product. Figure out how to become efficient without sacrificing quality.

      Guess what? In few decades from now, the same thing will happen to 3D industry. Wait…it’s already happening…

      • Vzk

        So why can the male character be “anyone” but females must always show their faces? Is like they made this commercial with creepy, loser otaku in mind picturing themselves in that place.

  • http://www.artware.mx Arturo

    I think it’s beautiful…