March 22, 2006
LET'S ALL GO TO THE LOBBY...
Once again J. J. Sedelmaier delights us with one of his perfect re-constructions (or deconstructions?) of classic animation for a new TV spot devoted to, of all things, going to church. Click here to see his Let's All Go to the Lobby promo spot for Fellowship Bible Church in Dallas.
“Since I’ve been working in animation, a number of clients have talked about doing something with that old piece, and now we actually have it on our reel”. The 45-second piece is the brainchild and personal project of Jeff Hopfer, a creative group head and art director at Dallas-based The Richards Group and a longtime member of the church.The creative team wanted to give the film a vintage feel, so Hopfer arranged to output the finished digitally produced animation to film and have Sedelmaier scratch it up, add dust, and distress it manually before transferring it back to digital video—a low-tech technique he’s employed in the past on other projects, including the Episcopal Church spot he did with Hopfer in the ‘90s, the Speed Racer spot he did for Volkswagen through Arnold Worldwide, and the classic “Home Savings Bank” commercial produced for Chiat-Day. In this particular case, J.J. added bad tape splices to cause the film to jump slightly as it travels through the film gate.
For J.J. Sedelmaier Productions, credits go to J. J. Sedelmaier, director/producer; Dave Lovelace, production manager and animator; Dan Madia and Claire Widman, storyboard and design; John Bonarrigo, animation and design; Steve Jackett, animation and assisting; Gene DiCiccio, design and assisting; and Heather Krumm, models, backgrounds and assisting. David Lipson and Luciano DiGeronimo performed ink and paint. The short was conceived by Hopfer, who served as art director, and Mike Renfro, a fellow member of Fellowship Church who is also his copywriting partner at The Richards Group. The short was produced by Vicki Russell.
Posted by JERRY at March 22, 2006 07:55 AM