The trend toward remaking animated shows into live action, taken to its most illogical extreme:

(Thanks, Adam Blake)

This may be the cutest ad I’ve ever seen… albeit one that urges people to save water by urinating in the shower. Kill two birds with one stone, or something like that. Also a cool website.

Thurop Van Orman, the creator of The Marvelous Misadventures of Flapjack, posted an entry earlier this week on his deviantART page, in which he wrote the following:

NO, CARTOON NETWORK isn’t changing its name. Not anytime soon anyways… they were gonna… But I think their reality show idea didn’t go as well as they had hoped, so… they’re kinda backing out of that idea. Yay for cartoons!

His perspective on what is happening at Cartoon Network is wildly different than that of Chowder creator C.H. Greenblatt. Care to make a guess which one of them still has a show at the network and which one of them has had their show cancelled?

Granted, it’s true that Cartoon Network has removed their Andrew W.K. video from YouTube (600 negative comments will do that), but I wouldn’t read too much into that token gesture. From where I’m standing, it appears to be little more than a carefully calculated effort to quell their viewership’s outrage and not representative of a meaningful shift in direction. If any doubt remains about the network’s true intentions, look no further than this recent Broadcasting & Cable article in which the architects of the live-action strategy speak about their goals. The piece details at length why they’re switching to live-action, and describes the network’s “360 degree” marketing campaign to usher in live-action, including the distribution of 8 million copies of a free CN Real magazine at theme parks and movie theaters.

One of the figureheads in their brand-wrecking transition is Stuart Snyder, executive VP and COO of Turner animation, young adults and kids media. The article states that Snyder made switching to live-action a priority when he came on board in 2007. “I think these new shows, whether reality or live scripted, really open up and broaden the audience, so you can be thinking about new advertising categories,” Snyder said. “It opens up more categories for us than just being in shows specifically [targeting] 6- to 11-year-olds.”

Cartoon Network’s Chief Content Officer Rob Sorcher acknowledged in the same article that inserting live-action into a brand called Cartoon Network will take time for audiences to accept: “Anytime you do something new at a network, particularly at one with a very specific niche, there will be a reaction. People will say, is this appropriate? We are doing something that is very different than anything in the nearly 20 years of history of the channel. It is possible that this is going to take a while.”

Animation fans meanwhile continue to mobilize. Over 2,500 people have now joined the Boycott Cartoon Network’s CN Real Block on Facebook. A new website has launched called “Stop the Madness” that encourages people to take specific actions to protest the network. A quick search for “Cartoon Network” on Twitter also reveals a steady stream of complaints. (Cartoon Brew suggests using the hashtag #CNFail to organize all the complaints on Twitter.) Finally, if you’d like to register your complaints directly with Stuart Snyder, try sending him a friend request on Facebook. I’m sure he’d love to hear from a few fans of the channel.

More to come…

How imbecilic is Cartoon Network’s new push towards live-action? Even the people who worked on this Andrew W.K. video promo think it’s stupid. Somebody who worked on it surreptitiously inserted the word “FAIL” into the piece at the 1:11 mark. It’s only there for a few frames, but the message comes through loud and clear.

(Thanks to YouTube user ColorTheBlue for pointing this out)

Guess who else doesn’t like the new CN? The people who used to make cartoons at the network, like Chowder creator C.H. Greenblatt. He posted the following comment on his blog a couple days ago: “As I sit here on an empty floor of an empty building looking at all the empty animation offices, I can at least put this on endless loop for some comfort.” The endless loop refers to this ignominious piece of video.

Meanwhile, at Cartoon Network’s executive offices, where the blind continue to lead the blind into irrelevance, they’re convinced that they’ve discovered what kids really want to watch on TV nowadays: golf. The Atlanta Journal-Constitution has the farcical details about one of the network’s new programming initiatives, which involves teaming up with the PGA of America to offer live-action golf shows for kids. “We have to work hard to ensure that we continue reaching families and young people for golf to be relevant in the future,” said Joe Steranka, chief executive officer of the PGA of America. “The Cartoon Network complements the PGA of America’s leadership in junior golf.”

If you wish, there’s a Boycott CN Real group on Facebook. Frankly, I’m just about ready to label it a lost cause and move on.

Your name is Cartoon Network,
so you expect to see
nothing but animation when you flip CN on your TV.
But the times they are a-changing,
so don’t get left behind
because now we’ve got real people and
we’ve heard it blows your mind.

Those are the lyrics from an abrasive Andrew W.K. music video that Cartoon Network released online yesterday. We’ve been reporting on Cartoon Network’s slow, steady decline since April 2006. It’s fascinating to watch how clumsily the network is diluting their brand, and how tactlessly they’re integrating this cheap hodge-podge of live-action shows into their line-up. The first signs of a CN Real backlash are already forming: a Facebook group called Boycott Cartoon Network’s “CN Real” block was recently started and has over 1,400 members.

Worst. Hanna-Barbera Production. Ever!
Roy Clark and Bonnie Franklin host a roast of Fred Flintstone - on Ice!
All five parts now on You Tube. Don’t say I didn’t warn you.

(Thanks, Kliph Nesteroff)

According to an article posted today in the trade publication Broadcasting and Cable, Cartoon Network will start advertising its new CN Real (live action) block with a marketing blitz, which will include a Facebook page and a “fanzine”. The article states:

“Cartoon is also relying on decidedly old-school technology in an attempt to lure viewers to the new lineup: a fanzine. The network is printing eight million copies of the fanzine, which will blend pop culture tips with promotional messaging related to the new shows. The publication will be distributed at movie theaters, Six Flags amusement parks, the Essence Music Festival, Cartoon Network live tours and other events.”

Wait a minute… “a fanzine?” Eight million copies? Any publication printing eight million copies, being bankrolled by a major corporation, and distributed in movie theatres and amusement parks isn’t exactly a fanzine. But then again, Cartoon Network isn’t exactly a Cartoon Network anymore…

P.S. While I was searching Facebook yesterday, I found this Boycott Cartoon Network’s “CN Real” Block page. Thought you should know.