On the 3rd and 4th May in the Haus der Wirtschaft, the 17 animation projects which have been chosen for this year’s Animation Production Day will be presented in one-to-one meetings. Representatives of 47 participating companies will meet producers, world sales companies, broadcasters, banks and equity investors to discuss new financing channels, product strategies and possible options for exploitation, as well as the brand potential of their projects. Seven projects from Germany are among those selected, as well as projects from Great Britain, Spain, Columbia, Lithuania, Russia, Israel and Switzerland. This year, the projects under negotiation can boast a total production volume of over 65 million euros.
The industry is undergoing a period of radical change: At one end of the spectrum, a globalisation and monopolisation involving, above all, US media corporations, sees these building closed ranks in exclusive chains of distribution and exploitation. At the other, we observe the success of small, effective studios in establishing synergies between classic TV and film production and the new media of online/games. All this, together withÂ a general tightening of budgets and a shift towards funding for Family Entertainment, has lead to a change in the face of the market. Smaller, independent producers acting in this difficult environment are forced to re-think their approach. The APD offers a platform where these innovative approaches and strategies can be discussed, and where participants can build new networks and deepen their knowledge of the market.