San Rafael, CA — The Model Shop at 32TEN Studios, a San Rafael (Marin County) based company that provides production facilities and VFX services to entertainment, advertising, and corporate clientele,Â has been extremely busy recently, working on a variety of film, TV and commercial projects. One of these was the Model Shop team building the sets used within a stop-motion animated, national TV spot promoting Kraft Foods’ new Honey Maid Grahamfuls. The spot has just launched.
Working on behalf of client Droga5 New York, the 32TEN Studios Model Shop designed and built the characters and a “lunarscape” for this new spot — a whimsical stop-action film in which a robot, trying to extract snacks from the surface of the Moon with a pickaxe, is reprimanded by a park ranger. The ranger and robot tug at either end of a Honey Maid Grahamful until it splits open.
In keeping with the notion that Honey Maid Grahamfuls were created to help fuel kids to create and explore, the television spot itself was the brainchild of Wyatt Jebef, whom 32TEN Studios aided in bringing his idea to life.
A voice-over narrator says, “There are simpler ways of showing you that new Honey Maid Grahamfuls have peanut butter and chocolate filling, but we helped Wyatt make his crazy idea instead.” A wider shot then shows an 11-year-old boy hovering over the lunarscape model, as “Wyatt Jebef, Filmmaker,” appears on the screen. The VO continues: “New Honey Maid Grahamfuls. No matter what you’re into, we can help fuel you to get it made.”