Aardman director Darren Robbie, who was a lead animator on the classic film Chicken Run and now runs Chopsy Animation, has produced a stunning short animated film called You’re Fired for the MS Society which graphically and powerfully depicts the reality of living with MS.
Launched during MS Week (23-29 May), it is hoped the 35 second film, an MS Society first, will go viral and raise awareness of the condition.
The viral drives traffic to the MS Society’s website www.mapms.org.uk where people can record films and join the new MS Register — a new groundbreaking research tool.
Darren has directed almost 50 commercials for a wide variety of companies and has taken time out of his busy schedule to make the film for free for the MS Society (a film which would normally cost tens of thousands of pounds to produce) in memory of his sister who died as a result of complications relating to MS a couple of years ago.
He said: “I really wanted to do something to help the MS Society and this was the best way for me to highlight how debilitating this disease can be; hopefully the film will be useful for many years to come. The disease has affected my family in a terrible way; we all deeply miss my younger sister who had progressive MS and hope that some kind of cure can be found in the near future. Thankfully I had a great bunch of people supporting and helping me in the making of this film, especially Di Tansey and Rachel Foley at Irish International BBDO; Gavin Little at Echolab; and a whole host of folk at Aardmans in Bristol (who really are too numerous to mention).”