Aardman launches Animate It! website

Friday 18th May 2012 – London – Through Animate It!, Aardman make the highly technical world of an Oscar-winning animation studio accessible to everyone — regardless of skill, experience or talent — nurturing and inspiring a future generation of animators.

Animate It! is endorsed by Nick Park, creator of Wallace & Gromit who says: ‘The best advice I have for anyone interested in animating is ‘Have a go’ and Animate It! makes it so easy to try for yourself. I wish this had been around when I first started animating.’

Animate-It.com will become the online destination for all young animators providing hints and tips from Aardman animators, regular video tutorials, resources and assets to download and the latest behind the scenes news from the Aardman studios and the wider animation world. It will also provide a platform for young talent to showcase and share their work.

The launch of www.Animate-it.com coincides with the release of Animate It! Morph Edition, a do-it-yourself stop-motion animation pack developed in association with Aardman. It comes complete with animation software that is easy to use and compatible with both Windows and Mac operating systems, flexible moulds and clay to create your own Morph and Chas models, a ‘green screen’ to enable you to drop in your own choice of backgrounds, video tutorials — and 26 episodes of Morph! It was showcased by the Guardian Games Blog as one of the five highlights from Toy Fair 2012, and a live demo featured on the first ever show of Channel 4’s Sunday Brunch on 25 March. Animate It! Morph Edition will be available from May in selected stores and from leading e-tailers including Firebox, Amazon and Play.com. Suggested retail price £29.99.

A free 14 day trial of the Animate It! software is available on www.animate-it.com, and the website will also host assets and resources to be used in conjunction with the Animate It! software to enhance your animations.