Students from the Adobe Youth Voices (AYV) network, which includes more than 800 sites in 52 countries, will be eligible to apply for the scholarships. AYV is Adobe’s signature global philanthropy initiative focused on teaching youth from underserved communities the power of creative self-expression and global citizenship. The first scholarship application cycle is expected to begin in spring 2013, with awards distributed for the start of the academic year beginning in fall 2013.
“The urge to create has never been stronger, and the ability to create is unprecedented, yet a new global study shows that most people feel they are not living up to their own creative potential,” said Shantanu Narayen, president and chief executive officer, Adobe. “We challenge the notion that creativity is reserved for an elite few, and believe that no matter what you do, everyone has the potential to be creative.”
“With Adobe Foundation Scholarships we are reinforcing our commitment to closing the creativity gap,” Narayen added. “Our vision for this scholarship fund is to support the next generation of creative thinkers and propel the future careers of those who create.”
The Adobe Foundation Creativity Scholarships will be focused on youth who plan to pursue an academic program or career in a creative field at an accredited college, university or certification program. Scholarships will be based on financial need, academic performance and potential. Individual scholarship amounts and lengths will vary based on country, curriculum and other factors.
Additional details about the application process will be announced later this year.