The highly-anticipated bonus materials in the Adventure Time: The Complete First Season DVD release include: behind the scene featurettes of the crew, the composers and more filmed by creator Pendleton Ward with his very own camera phone; animatics featuring commentary by Ward, Adam Muto, Pat McHale and Derek Drymon for the “Rainy Day Daydream,” “Slumber Party Panic,” “Dungeon” and “The Enchiridion!” episodes; and episode commentary from cast members and special guests including: “Prisoners of Love” with John DiMaggio, Jeremy Shada, Tom Kenny and Ward; “Ricardio the Heart Guy” with George Takei, Hynden Walch, Kenny, Shada and Ward; “Tree Trunks” with Bettie Ward and Polly Lou Livingston; and “Trouble in Lumpy Space” with DiMaggio, Shada, Kenny and Ward.
Joining the Adventure Time: The Complete First Season DVD release at retail are the compilation releases, Adventure Time My Two Favorite People and Adventure Time It Came from the Nightosphere, which are both currently available at retail and offer fans a lower-price point option to add to their DVD libraries.
The popularity of Adventure Time continues to surge as both the show’s ratings and the brand’s consumer products program continue to grow. Throughout its first three seasons, the Adventure Time series has garnered great ratings success with more than 44.3 million kids 6-11 and 35.8 million boys 6-14 tuning in to the series, and making it the #1 show in its timeslot for boys 6-14, according to Nielsen Media Research.Â In addition, Adventure Time’s presence at top retailers across the country is continually expanding though the property’s comprehensive line of hard and soft consumer products which includes toys, apparel, accessories, youth electronics, comic books, posters and much more.
Many of Adventure Time’s fans are top tier entertainment and television critics who have bestowed high praise and accolades to the smash hit series. IGN.com hailed the show as “trippy and hilarious” and LA Weekly lauded it as “subversively funny and overwhelmingly cute.” Meanwhile USA Today.com proclaimed “I will never forget the words Adventure Time” and Entertainment Weekly.com named Adventure Time to its list of The 25 Greatest Animated Series Ever. In doing so they raved, “Adventure Time makes me wish I were a kid again, just so I could grow up to be as awesome as the kids who are currently watching Adventure Time will be.”
Cartoon Network will support the release of Adventure Time: The Complete First Season with targeted on-air advertising spots on Cartoon Network, as well as a kid-focused online marketing campaign on Cartoonnetwork.com and other kid and parent targeted websites.