(MILAN, ITALY) (July 11, 2011,) — Atlantyca Entertainment, a corporation based in Milan with affiliates in Beijing and New York, and specialized in the development of trans-media projects based on publishing properties, as well as holder of the international rights on the Geronimo Stilton brand, has established Atlantyca-LAB: a new enterprise focusing on 360Â° research and development. Atlantyca-LAB will be dedicated to the world of videogames, apps, content for and from the web, exploiting the brands and copyrights owned by Atlantyca and Atlantyca Dreamfarm as well as acquiring new properties. The announcement was made by Pietro Marietti, CEO of Atlantyca Entertainment.
In times such as these, where both media and storytelling are undergoing important changes, Atlantyca LAB can be considered a base for contact, dialogue and exchange between classical and traditional publishing production and the steadily evolving world of videogame research and development, independent studies, game and experience designers and finally APP thinkers, in short, all the realities that act within the scope of the new media world.
The new company’s main goal will be to make contacts, know-how, creativity and most of all Atlantyca Entertainment’s international scouting and planning formula to enhance and implement the realization of winning products for digital enthusiasts all over the world. This will be done in line with the principles applicable to trans-media storytelling and content creation that, starting from a visionary definition of a fantastic world, gradually develops into various means of communication, from books to movies, from videogames to immersive marketing.