BRISBANE, Australia – July 13, 2011 – Halfbrick, the leading Australian games studio behind the chart-topping mobile game Fruit Ninja, today announced the partial acquisition of award-winning animation studio, The People’s Republic of Animation (PRA). Following the critical and commercial success of several mobile and downloadable console titles including Fruit Ninja, this relationship will strengthen Halfbrick’s production capabilities while equipping the company to grow its IP across all gaming and entertainment platforms.
The strategic move will combine Halfbrick’s strengths in game design with PRA’s award-winning character animation and cinematic storytelling abilities. The first collaboration between the two companies will be an animated trailer for Halfbrick’s upcoming mobile game Machine Gun Jetpack, slated for a 2011 release. PRA’s work includes cinematics and trailers for video games, animated TV commercials and short films. PRA’s most recent short film, The Cat Piano (2009) made the Oscar shortlist for the “Best Animated Short” category at the 82nd Academy Awards in 2010.
“This is an important step for Halfbrick. We see their narrative focus as an incredible resource for creating new and truly compelling IP. Between PRA and Halfbrick, there is barely a screen we can’t reach,” said Shainiel Deo, CEO of Halfbrick.