LOS ANGELES, CA — (MARKET WIRE) — 12/14/11 — Beelineâ„¢ Interactive, Inc., a leading developer and publisher of video games, and DreamWorks Animation SKG, Inc. (NASDAQ: DWA) today announced the development of ShrekÂ®’s Fairytale Kingdom, a new freemium game for smartphones inspired by one of the most successful film franchises of all time.
The game, available in the first half of 2012, recreates Shrek’s adventures throughout the Kingdom and his encounters with Donkey, Dragon, Lord Farquaad and, of course, Fiona. The solitude-seeking Shrek is introduced long before he embarks on his fabled quest to save the Princess. Players are immersed in the world through mini-games and brief quests, and they can outfit Shrek’s beloved swamp with all manner of ogre-ly comforts, including slug-laden logs, mud baths and an outhouse guaranteed to make any ogre green-er with envy.
“We’re thrilled to be bringing the world of Shrek to smartphones in a way fans have never before experienced,” said Midori Yuasa, President and COO, Beeline Interactive, Inc. “By retelling the story in a way that allows players to build Shrek‘s world, we hope to create a strong emotional attachment with the characters and the films’ many touchpoints.”